--- title: "安踏北美首家旗艦店於洛杉磯比弗利山莊開幕" description: "安踏在洛杉磯比弗利山莊開設其北美首家旗艦店，標誌着品牌在美國市場的首次線下直營門店。此舉旨在打破中國品牌依賴批發和代理商的傳統模式，藉助安踏的「品牌 + 零售」商業模式和 DTC 能力，推動全球化發展。" type: "news" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/276019116.md" published_at: "2026-02-15T23:28:13.000Z" --- # 安踏北美首家旗艦店於洛杉磯比弗利山莊開幕 > 安踏在洛杉磯比弗利山莊開設其北美首家旗艦店，標誌着品牌在美國市場的首次線下直營門店。此舉旨在打破中國品牌依賴批發和代理商的傳統模式，藉助安踏的「品牌 + 零售」商業模式和 DTC 能力，推動全球化發展。 安踏 (02020.HK) 公佈，其於北美的首家旗艦店於洛杉磯比弗利山莊 (Beverly Hills) 於上週五 (13 日) 正式開幕，為安踏品牌在美國市場首個線下直營門店。 比弗利山莊作為全球高端商業地標，奢侈品牌與運動巨頭匯聚。安踏在此開設直營門店，旨在突破中國品牌以往依賴批發及代理商合作的傳統出海模式，通過安踏獨特的「品牌 + 零售」商業模式，DTC(直面消費者) 的能力，構建以「品牌自主、產品創新、文化自信」為核心的全球化新路徑。 ### Related Stocks - [02020.HK - 安踏體育](https://longbridge.com/zh-HK/quote/02020.HK.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Anta Sports Products gets written shareholders' approvals from Anta International, units | Anta Sports Products gets written shareholders' approvals from Anta International, units | [Link](https://longbridge.com/zh-HK/news/275885036.md) | | 07:41 ET ANTA anuncia una asociación estratégica con el Comité Olímpico Helénico como patrocinador Gold | ANTA, the leading Chinese sportswear brand, has officially been designated as the Gold Partner of the Hellenic Olympic C | [Link](https://longbridge.com/zh-HK/news/274515089.md) | | 08:00 ETSmith Brands Opens Wholesale Orders for WET FARTS® | Smith Brands has announced that its viral prank product, WET FARTS®, is now available for wholesale orders to retail par | [Link](https://longbridge.com/zh-HK/news/275980092.md) | | Malaysia's Wholesale, Retail Trade Rises 7.6% in December 2025 | Malaysia's Wholesale, Retail Trade Rises 7.6% in December 2025 | [Link](https://longbridge.com/zh-HK/news/275405412.md) | | ANTA Sports hits 9-month low on ANTA brand's weak Q4 sales | ANTA Sports Products fell 6.1% to HK$77.55, marking a 9-month low, and is the top percentage loser on the Hang Seng Inde | [Link](https://longbridge.com/zh-HK/news/273175173.md) | --- > **免責聲明**：本文內容僅供參考，不構成任何投資建議。