--- title: "Amazon is exploring AI chatbot advertising technology for other applications" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/277756384.md" description: "Amazon is exploring advertising technology for AI chatbots to provide support for its advertising business on other applications and websites. This technology is designed to help websites place ads within chatbots, and it is expected to drive its advertising business to a scale of $68.6 billion. Amazon's publisher services division has been in talks with some websites and advertising companies, with Pinterest potentially being a client. This move marks Amazon's entry into the emerging advertising market, helping other applications compete for advertising revenue against OpenAI's ChatGPT" datetime: "2026-03-04T09:33:14.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/277756384.md) - [en](https://longbridge.com/en/news/277756384.md) - [zh-HK](https://longbridge.com/zh-HK/news/277756384.md) --- > 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/277756384.md) | [English](https://longbridge.com/en/news/277756384.md) # Amazon is exploring AI chatbot advertising technology for other applications According to two people familiar with the discussions, Amazon is exploring the provision of relevant technology to help other applications and websites place ads in **AI chatbots**. As users increasingly turn to AI chat for information, this service is expected to support its advertising business, which is projected to reach $68.6 billion. Sources say that in recent months, Amazon's **Amazon Publisher Services** department, which helps websites conduct advertising bidding, has been in talks with some websites and external advertising sales companies to explore how to provide chatbot advertising technology support. The launch of advertising technology focused on chatbots is Amazon's latest move to expand its advertising business beyond its own retail website. As more websites and applications introduce chatbots to assist users in tasks such as gift selection and trip planning, this move marks Amazon's official entry into this emerging advertising battlefield and will help other applications compete for advertising revenue with OpenAI's ChatGPT. Sources indicate that Amazon employees promoting the program have pointed out that the image-based social application Pinterest could become a potential client for this advertising technology. Pinterest launched an AI shopping recommendation assistant last October and has begun testing ads. One of the sources stated that executives from both companies had briefly discussed the topic of chatbot advertising but had not engaged in formal negotiations. Meanwhile, search platforms like Yahoo, media publishers like Time magazine, and applications like Yelp have all launched their own chatbots on their platforms, opening up numerous potential new advertising scenarios. By building technology to help more businesses sell chatbot ads, Amazon can expand the advertising inventory for its other advertising business segments. An Amazon spokesperson stated, "Amazon Publisher Services continues to innovate for publishers, helping them provide a quality user experience and grow their businesses, but there is currently no specific information to announce." **New Growth Targets** Amazon's overall advertising revenue primarily comes from ad sales on its own retail website. By 2025, its advertising business is expected to grow by about 22%, becoming the fastest-growing business segment. However, in recent years, Amazon has also been seeking diversification, such as increasing ad placements in services like Prime Video. Amazon also generates revenue by helping advertisers place ads on other websites and charges fees based on advertising spending. These advertisers include merchants selling on the Amazon platform as well as large brands in sectors like automotive and insurance that are not on Amazon, helping Amazon cover a broader advertising market. In providing comprehensive online advertising services, Amazon is competing with the advertising technologies of Google and The Trade Desk. Although this market is relatively small compared to its core on-site advertising business, it has potential growth space, especially in the context of increased regulatory scrutiny by U.S. antitrust agencies on Google's advertising technology business Promoting the entire network advertising business can also allow Amazon to understand user behavior beyond its own website. If Amazon launches chatbot advertising technology, it will form direct competition with Google—Google began testing ads in chatbots on other websites last year. This service is part of Google's existing "AdSense for Search" business, and it has been reported that Google has placed ads in the chat functions of AI search startups like iAsk and Liner. It is currently unclear what the discussions regarding chatbot advertising mean for OpenAI. Although Amazon announced last week that it would invest up to $50 billion in OpenAI, the agreement also covers cloud computing and chip collaboration, but neither party mentioned advertising business. OpenAI's advertising sales are still in the early stages, with the first batch of ad placements opened to a small number of advertisers in February this year. Although advertisers and buyers believe that chatbot advertising has huge opportunities due to its personalized user conversation attributes, this model is still in its infancy. Companies like OpenAI have stated that the advertising format will continue to be optimized based on feedback from advertisers and users. Both advertisers and buyers are still exploring how to measure and track the effectiveness of this new type of advertising, as well as how existing advertising technology can be compatible with large language models. Meanwhile, several startups have also joined the chatbot advertising race. Among them is Koah, a company aimed at helping chatbot applications sell ads, which recently completed a $20.5 million Series A funding round led by Theory Ventures. Tomasz Tunguz, general partner at Theory Ventures and former Google AdSense product manager, stated that the chatbot era "requires inventing entirely new advertising targeting methods," partly because users provide far more information to chatbots than the few words they input into search engines ### 相關股票 - [Direxion Daily AMZN Bull 2X Shares (AMZU.US)](https://longbridge.com/zh-HK/quote/AMZU.US.md) - [GraniteShares 2x Long AMZN Daily ETF (AMZZ.US)](https://longbridge.com/zh-HK/quote/AMZZ.US.md) - [ISHRS S&P Glb It (IXN.US)](https://longbridge.com/zh-HK/quote/IXN.US.md) - [Pinterest (PINS.US)](https://longbridge.com/zh-HK/quote/PINS.US.md) - [Amazon (AMZN.US)](https://longbridge.com/zh-HK/quote/AMZN.US.md) - [Roundhill AMZN WeeklyPay ETF (AMZW.US)](https://longbridge.com/zh-HK/quote/AMZW.US.md) ## 相關資訊與研究 - [Amazon Gets In Tesla's Turf, Acquires Fauna Robotics To Put 'Sprout' Humanoid In Your Living Room](https://longbridge.com/zh-HK/news/280481776.md) - [Dr.BRID C Launches Next-Generation Biotech Skincare Line on Amazon](https://longbridge.com/zh-HK/news/280188774.md) - [Amazon Unleashes Zoox Robotaxis In Austin And Miami To Challenge Waymo Dominance](https://longbridge.com/zh-HK/news/280343320.md) - [HMRC hands £473M Fujitsu migration deal to AWS after competition melts away](https://longbridge.com/zh-HK/news/280471183.md) - [Amazon brings Alexa+ to the UK](https://longbridge.com/zh-HK/news/279788323.md)