--- title: "08:21 ETUni K Wax Brings an All-Natural Waxing Experience to More Americans as it Enters a New Era of Growth" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/277786428.md" description: "Uni K Wax, a female-founded waxing franchise, is entering a new growth phase under CEO Heather Harris, aiming to expand to 100 locations by 2028. The brand, known for its all-natural, gluten-free ElastiK Wax, currently operates over 35 locations and has signed multi-unit development agreements in several states, including Arizona and Connecticut. Uni K Wax focuses on providing a personalized waxing experience, positioning it as a self-care ritual rather than just a beauty service. The company is actively seeking franchise partners to further its national expansion." datetime: "2026-03-04T13:22:16.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/277786428.md) - [en](https://longbridge.com/en/news/277786428.md) - [zh-HK](https://longbridge.com/zh-HK/news/277786428.md) --- > 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/277786428.md) | [English](https://longbridge.com/en/news/277786428.md) # 08:21 ETUni K Wax Brings an All-Natural Waxing Experience to More Americans as it Enters a New Era of Growth _Female-Founded Brand Known for Its All-Natural, Gluten-Free Wax and Luxury Self-Care Approach Expands into New Markets Under New Leadership_ , /PRNewswire/ -- Uni K Wax, the female-founded waxing franchise redefining hair removal as an essential part of self-care, is entering a new phase of national growth while staying true to what has made it a standout brand for more than 30 years: a gentler, more personalized waxing experience designed for real people and real skin. Under new leadership, the brand is expanding to new markets across the country, with hopes of reaching **100 locations by 2028.** **New Leadership, New Momentum** After more than 30 years building a loyal following, Uni K Wax is entering its next chapter under the leadership of **Heather Harris**, who was appointed CEO in 2024. Harris brings nearly three decades of experience scaling consumer-facing brands and driving growth, and she is focused on preserving what guests love about Uni K while expanding the brand's reach. "What drew me to Uni K Wax is how deeply guests trust the brand," said **Harris.** "We're building on a 30-year foundation of quality and care, and now we have the opportunity to introduce that experience to more people than ever before." **Entering New Markets Fast** Uni K Wax currently operates over **35 locations in Florida, New York, Texas, and New Jersey**, with an **additional 28 studios in development**. As part of its national expansion push, the brand has signed several multi-unit development agreements in new markets, including: - **A 10-unit deal in Arizona** - **3-unit deals in Connecticut, Michigan, Colorado, Florida, and Texas** These agreements mark some of the largest growth commitments in the company's history and signal rising demand for Uni K Wax's differentiated approach. The brand is growing nationwide and looking to expand strategically in Nashville, Charlotte, Boston, Atlanta, Dallas, Tampa, Austin, and beyond. **The Uni K Difference** Founded in 1993 by Noemi Grupenmager, Uni K Wax began with a personal mission: creating a waxing solution gentle enough for her daughter's sensitive skin and celiac-related needs. That mission led to the development of Uni K's proprietary **ElastiK Wax** – an all-natural, gluten-free formula made in the USA that adheres to hair rather than skin and is applied at body temperature to help reduce irritation. Today, Uni K Wax positions waxing as a self-care ritual rather than a transactional beauty service. Each appointment is designed around the guest's needs, whether they're a first-time waxer, a busy professional, or someone maintaining a regular routine. Key differentiators include: - Proprietary all-natural, gluten-free ElastiK Wax - Wax that clings to hair, not skin - Body-temperature application for greater comfort - Strict no double-dipping policy - Individual wax warmers for every guest - A One-Wax Guarantee focused on service quality - Fully customizable services at every visit "Consumers today expect beauty services to feel safe, personalized, and truly worth their time," said **Nick Melnyk, Marketing & Operations Director at Uni K Wax.** "What sets Uni K Wax apart is that our experience was designed around the guest from the very beginning – from our proprietary all-natural wax to our strict hygiene standards and customized approach. We're not just providing hair removal, we're providing a more comfortable, thoughtful self-care experience that guests can trust." Uni K Wax welcomes guests of all ages, genders, and hair types, helping make professional waxing more comfortable and accessible for everyone. As more consumers embrace waxing as part of their self-care routines, the brand continues to grow and is actively seeking franchise partners in new markets. For more information about services or franchising opportunities, visit www.unikwax.com. **About Uni K Wax:** Founded in 1993 and headquartered in Florida, Uni K Wax is a leading franchisor and operator of waxing studios in the United States. The female-founded brand operates more than 30 locations across Florida, New York, New Jersey, and Texas, with an additional 20 studios in development nationwide. Uni K Wax produces its proprietary, all-natural, gluten-free ElastiK Wax, applied at body temperature and designed to adhere to hair rather than skin for a more comfortable experience and shorter treatment times. The brand offers a full range of waxing services for men, women, and teens, including body, bikini and Brazilian, and facial waxing. To learn more about Uni K Wax, visit **www.unikwax.com**.To explore franchise opportunities, please visit **www.unikwaxfranchise.com**. Contact: Betty Anne Richardson | Franchise Elevator PR | \[email protected\] | (847) 945-1300 ext. 245 SOURCE Uni K Wax ## 相關資訊與研究 - [06:00 ETPostpartum Care Conversations Shift Toward Practical Support and Simplified Self-Care for New Mothers](https://longbridge.com/zh-HK/news/280995362.md) - [08:01 ETEuropean Wax Center's EWC TREAT® Dual-Sided Dry Brush Wins 2026 NewBeauty Award](https://longbridge.com/zh-HK/news/281519765.md) - [European Wax Center Sets Vote on $5.80‑per‑Share Going‑Private Sale Backed by General Atlantic](https://longbridge.com/zh-HK/news/281630399.md) - [Uniswap Foundation held $85.8M at year-end, committed $26M in grants during 2025](https://longbridge.com/zh-HK/news/281352074.md) - [Navi MF looks beyond passives, eyes active frontier to drive growth](https://longbridge.com/zh-HK/news/281195317.md)