--- title: "法拉利在印度發佈 849 Testarossa，寄希望於奢侈品需求的增長" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/279159027.md" description: "法拉利在印度推出了 849 Testarossa，這是其最強大的公路跑車，標誌着其在奢侈品市場的重要入駐。該車售價為 1.037 億印度盧比，這款插電式混合動力超級跑車配備了雙渦輪增壓 V8 發動機和三台電動馬達，提供 1,050 馬力的動力。此次發佈旨在加強法拉利在印度的長期存在，隨着財富的增加和收藏家社區的壯大，市場需求也在上升。公司計劃擴展其服務網絡，並舉辦沉浸式品牌體驗，以吸引潛在客户" datetime: "2026-03-15T05:47:58.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/279159027.md) - [en](https://longbridge.com/en/news/279159027.md) - [zh-HK](https://longbridge.com/zh-HK/news/279159027.md) --- # 法拉利在印度發佈 849 Testarossa，寄希望於奢侈品需求的增長 Italian luxury carmaker Ferrari unveiled the 849 Testarossa, its most powerful road car yet, marking the company’s first national-level model launch in India and signalling a deeper push into one of the world’s fastest-growing luxury markets. Priced at ₹10.37 crore (ex-showroom) the plug-in hybrid super sports berlinetta, positioned at the top of Ferrari’s global range, was introduced at an event in Mumbai attended by chief executive Benedetto Vigna and chief marketing and commercial officer Enrico Galliera. The newly unveiled 849 Testarossa replaces the SF90 Stradale and represents Ferrari’s most advanced hybrid performance car. Powered by a twin-turbo V8 engine paired with three electric motors, the car delivers 1,050 horsepower and accelerates from 0-100 km/h in under 2.3 seconds. The model reflects Ferrari’s broader strategy of maintaining multiple propulsion technologies rather than committing exclusively to electrification. “Electric will be part of the future, but it is not our responsibility to decide what customers should drive,” Galliera said. “We will continue investing in combustion engines, plug-in hybrids and fully electric cars.” For Ferrari, the launch is less about immediate volumes and more about strengthening its long-term presence in India, where rising wealth and a growing community of collectors are driving interest in high-performance luxury cars. “Ferrari is not a volume maker. We are not looking for thousands of cars. What matters is building connection, community and passion with the market,” Galliera said. Ferrari first entered India around 15 years ago amid concerns about infrastructure and high import duties. The company established dealerships in New Delhi and Mumbai to build brand awareness and cultivate relationships with enthusiasts. According to Ferrari executives, the market has now reached a level of maturity that justifies greater investment and engagement. “We realised that the level of knowledge and connection with the market had reached a stage that required a different presence,” Galliera said, adding, “What we are doing today is a continuation of a long-term strategy.” Apart from the dealerships in Mumbai and New Delhi, the company currently operates a service point in Bengaluru, but plans to expand its service footprint to reach customers in other parts of the country. “We have identified several locations where we could establish workshops and assistance centres closer to clients,” said Francesco Bianchi, head of Ferrari’s Far and Middle East hub. Ferrari is also shifting its approach in Asia from a purely product-led model to one that combines cars with immersive brand experiences. The Mumbai launch was the first step in that strategy. Later this year, the company plans to host Universo Ferrari, an immersive event designed to showcase the brand’s heritage, racing legacy, customisation programmes and customer experiences. “These events are meant to bring Maranello closer to India,” Bianchi said, referring to Ferrari’s headquarters in Italy. The company also plans to organise test drives and driving experiences during the year to introduce potential customers to what it calls the “driving thrills” of its cars. Ferrari executives say interest in the brand in India is increasing rapidly, driven by wealth creation and a younger generation of entrepreneurs. Indian Ferrari owners are also among the youngest globally and show strong demand for personalised vehicles through the company’s tailor-made programme. “In India, many customers want something unique. They don’t want a standard car—they want a car designed around them,” Bianchi said. While the company declined to disclose sales numbers, executives confirmed that demand has been rising steadily in recent years. Ferrari’s global business model which produces cars only against confirmed orders provides some resilience during supply-chain disruptions and geopolitical volatility. For Ferrari, India remains a relatively small market compared with regions such as Europe, the United States and West Asia. But executives believe the country’s economic momentum and entrepreneurial culture align closely with the brand’s values. “India is a young country with a strong entrepreneurial spirit. That energy resonates with Ferrari’s philosophy of innovation and passion," Galliera said. With wealth expanding beyond traditional hubs such as Mumbai and Delhi, the company expects demand to spread across more cities in the coming years. “We sensed the wave of interest growing,” Galliera said. “When you see that happening, you invest. That is what Ferrari is doing in India today.” ### 相關股票 - [KLXY.US](https://longbridge.com/zh-HK/quote/KLXY.US.md) - [LUX.US](https://longbridge.com/zh-HK/quote/LUX.US.md) - [RACE.US](https://longbridge.com/zh-HK/quote/RACE.US.md) ## 相關資訊與研究 - [LVMH 首季銷售額增長 1% 遜分析員估計](https://longbridge.com/zh-HK/news/282571689.md) - [LVMH 財報遜 中東衝突打亂奢侈品市場復甦](https://longbridge.com/zh-HK/news/282626604.md) - [LVMH 集團母企警告伊朗戰爭衝擊銷量 奢侈品復甦希望受挫](https://longbridge.com/zh-HK/news/282598590.md) - [中東衝突傷及精品買氣 愛馬仕／開雲財報遜](https://longbridge.com/zh-HK/news/282937707.md) - [法拉利公佈年度股東大會的投票結果 | RACE 股票新聞](https://longbridge.com/zh-HK/news/282819439.md)