--- title: "Peacock 將推出由 AI 驅動的 Andy Cohen 化身，引導觀眾瀏覽 ‘Bravo-verse’ 資料庫" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/279168008.md" description: "Peacock，NBCUniversal 的流媒體服務，計劃推出一個由人工智能驅動的 Andy Cohen 虛擬形象，以幫助觀眾瀏覽其 Bravo 節目庫。該虛擬形象將根據用户偏好推薦節目，並能在劇集播放期間回答問題。這一創新在 SXSW 上由 Cohen 和 NBCUniversal 媒體集團主席 Matt Strauss 宣佈，他強調了使用生成式人工智能來創造個性化觀看體驗。該虛擬形象基於之前在奧運會報道中使用的技術" datetime: "2026-03-15T20:05:50.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/279168008.md) - [en](https://longbridge.com/en/news/279168008.md) - [zh-HK](https://longbridge.com/zh-HK/news/279168008.md) --- # Peacock 將推出由 AI 驅動的 Andy Cohen 化身，引導觀眾瀏覽 ‘Bravo-verse’ 資料庫 NBUniversal’s Peacock streamer is revving up a number of new technology innovations that will roll out on the platform, including plans for an AI-powered Andy Cohen Avatar who will guide viewers through Bravo‘s big library of series as well as recommend new shows. Cohen spoke Sunday at the SXSW festival in Austin, Texas on Sunday alongside Matt Strauss, chairman of NBCUniversal Media Group, and host and writer S.E. Cupp. Strauss opened the session by unveiling a series of new tech features and content formats coming to Peacock subscribers. The Andy Cohen avatar is designed to help users sift through hundreds of series in the Bravo library. As users provide Peacock with information about the shows and personalities that interest them, the Cohen avatar will pop up with recommendations, or it can pop up mid-episode to answer specific questions about what is going on during a particular episode or scene. “It’s really infinite and exciting,” Cohen told the SXSW crowd, after assuring them that it was him in the flesh, not a synthetic clone. Cohen is synonymous with Bravo as the host of “Watch What Happens Live” and the creator and engine of the “Real Housewives” franchise that is the platform’s cornerstone program. Strauss described the Cohen avatar as “using generative AI to weave decades of Bravo footage into a first of its kind, personalized experience.” It would appear to build off the feature that NBCUniversal has used during its Olympics coverage that offers an avatar of famed sports announcer Al Michaels to help guide viewers through voluminous Olympic highlights offered via Peacock. _More to come_ #### Read More About: - Andy Cohen, - Bravo, - SXSW ### 相關股票 - [CCZ.US](https://longbridge.com/zh-HK/quote/CCZ.US.md) - [VOX.US](https://longbridge.com/zh-HK/quote/VOX.US.md) - [XLC.US](https://longbridge.com/zh-HK/quote/XLC.US.md) - [PEJ.US](https://longbridge.com/zh-HK/quote/PEJ.US.md) - [CMCSA.US](https://longbridge.com/zh-HK/quote/CMCSA.US.md) - [IXP.US](https://longbridge.com/zh-HK/quote/IXP.US.md) ## 相關資訊與研究 - [愛立信：AI 應用加速普及，差異化連接需求提高行動網路要求](https://longbridge.com/zh-HK/news/282781389.md) - [港台與越南兩大傳媒機構簽備忘錄 聯合製作節目並加強節目互換](https://longbridge.com/zh-HK/news/282436881.md) - [史上盈利最高季度華爾街裁員逾 5000 人 美銀 CEO 讚揚人工智能帶來的變革](https://longbridge.com/zh-HK/news/282880954.md) - [港台與東盟廣播機構訂盟 兩電視節目首落地越南](https://longbridge.com/zh-HK/news/282436414.md) - [Topia 推出 Horizon：此代理型人工智能平台終能駕馭環球人才流動](https://longbridge.com/zh-HK/news/282569123.md)