--- title: "Apple promotes the latest initiative for service business growth! Plans to introduce ads in the Maps application" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/280228333.md" description: "Apple plans to introduce advertising in its Maps application to drive growth in its services business, with an announcement expected this month. The advertising system will allow retailers to bid around search queries, similar to the advertising mechanism of Google Maps. Apple's services business generates over $100 billion in revenue annually, accounting for a quarter of the company's sales, but it faces regulatory challenges and market competition. Apple's advertising business is expected to generate about $8.5 billion in revenue this year, with ads set to launch in the Maps application this summer" datetime: "2026-03-24T00:06:15.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/280228333.md) - [en](https://longbridge.com/en/news/280228333.md) - [zh-HK](https://longbridge.com/zh-HK/news/280228333.md) --- > 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/280228333.md) | [English](https://longbridge.com/en/news/280228333.md) # Apple promotes the latest initiative for service business growth! Plans to introduce ads in the Maps application According to the Zhitong Finance APP, **Apple (AAPL.US) is preparing to introduce advertisements in its Maps application, which is part of a broader initiative to generate more revenue from its services business.** According to insiders, the relevant announcement may be made as early as this month. The system will operate similarly to the advertising mechanism in Google Maps, allowing retailers and brands to bid for ad placements around search queries. This project will allow a restaurant to bid for a specific search term. When users search for such food, the highest bidder's location ad will appear at the top of the search results. Similar to Google (GOOGL.US), Yelp Inc. has also adopted a similar approach in its app and website. The growth of advertising revenue will enhance Apple's services business strength. Currently, this business generates over $100 billion in revenue for Apple each year, accounting for more than a quarter of the company's sales, compared to less than 10% a decade ago. However, Apple also faces challenges in its services business, as regulators are pushing for adjustments to its App Store model. Additionally, the multi-billion dollar search agreement the company has with Google is threatened by the shift towards AI-driven search. The growth of the advertising business may help offset slowdowns in other areas. According to Emarketer, Apple's advertising business remains relatively small but is expected to generate about $8.5 billion in revenue this year. It was previously reported that advertising would enter Apple Maps this year. Apple's advertising business is led by senior executive Todd Teresi, who reports to Eddy Cue, Senior Vice President of Services and Health. Last year, the company changed the name of its advertising business from Search Ads to Apple Ads to highlight its expanding ambitions. According to Apple's plans, these ads will begin appearing in the Maps application on iPhones and other devices (as well as on the web) as early as this summer. This move follows the addition of ad placements within the App Store. Additionally, the company is generating advertising revenue through its Major League Soccer subscription package on the Apple TV platform. Apple has also been working to sell more ads in its News app. Furthermore, the Cupertino, California-based company has recently adjusted its podcast service to make embedding ads easier ### 相關股票 - [Apple (AAPL.US)](https://longbridge.com/zh-HK/quote/AAPL.US.md) - [Roundhill GOOGL WeeklyPay ETF (GOOW.US)](https://longbridge.com/zh-HK/quote/GOOW.US.md) - [Direxion Daily AAPL Bull 2X Shares (AAPU.US)](https://longbridge.com/zh-HK/quote/AAPU.US.md) - [Direxion Daily GOOGL Bull 2X Shares (GGLL.US)](https://longbridge.com/zh-HK/quote/GGLL.US.md) - [T-Rex 2X Long Apple Daily Target ETF (AAPX.US)](https://longbridge.com/zh-HK/quote/AAPX.US.md) - [GraniteShares 2x Long AAPL Daily ETF (AAPB.US)](https://longbridge.com/zh-HK/quote/AAPB.US.md) - [Direxion Daily AAPL Bear 1x Shares (AAPD.US)](https://longbridge.com/zh-HK/quote/AAPD.US.md) - [Kurv Yield Premium Strategy Apple Aapl ETF (AAPY.US)](https://longbridge.com/zh-HK/quote/AAPY.US.md) - [YieldMax AAPL Option Income Strategy ETF (APLY.US)](https://longbridge.com/zh-HK/quote/APLY.US.md) ## 相關資訊與研究 - [High-Probability Apple Iron Condor with 22% Return Potential](https://longbridge.com/zh-HK/news/280147535.md) - [Severin Investments LLC Purchases 2,755 Shares of Apple Inc. $AAPL](https://longbridge.com/zh-HK/news/280017302.md) - [08:56 ETTransformFitAI Founder Launches Privacy-First Solution to the "Invisible" Fitness Crisis for Women 40+](https://longbridge.com/zh-HK/news/280320831.md) - [Apple Inc. $AAPL Stake Lowered by Cacti Asset Management LLC](https://longbridge.com/zh-HK/news/279908238.md) - [China's commerce minister meets Apple CEO](https://longbridge.com/zh-HK/news/279913192.md)