---
title: "POP MART Earnings Call: 2026 Growth to Be No Less Than 20%, Labubu to Collaborate with World Cup"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/280432737.md"
description: "POP MART set a growth target of no less than 20% for 2026 at its 2025 annual results conference. In 2025, the company recorded revenue of approximately 37.1 billion yuan and a net profit of 12.8 billion yuan. The company will cooperate with FIFA, with Labubu participating in the 2026 World Cup to drive IP globalization. Phase II of the theme park is expected to commence construction in 2027, introducing new scenarios for SKULLPANDA and Starry"
datetime: "2026-03-25T07:51:17.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/280432737.md)
  - [en](https://longbridge.com/en/news/280432737.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/280432737.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/280432737.md) | [English](https://longbridge.com/en/news/280432737.md)


# POP MART Earnings Call: 2026 Growth to Be No Less Than 20%, Labubu to Collaborate with World Cup

POP MART held its 2025 annual results conference today. Board Chairman and CEO Wang Ning set a growth target of no less than 20% for 2026, while the company also unveiled plans for park expansion and major IP collaborations, outlining its expansion path for the next phase.

Wang Ning stated at the conference that **we will strive to achieve a growth rate of no less than 20% in 2026**. In 2025, POP MART achieved revenue of approximately 37.1 billion yuan, a year-on-year increase of about 185%, but slightly missing market expectations (some forecasts were around 37.5-37.6 billion yuan). Net profit reached 12.8 billion yuan, a year-on-year increase of about 309%.

Concurrently, the company announced a collaboration with FIFA for the 2026 World Cup, with the core IP Labubu participating. This collaboration signifies that Labubu is expected to gain further international exposure through this top global sporting event.

![Image](https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/8070b560-4ada-4852-b6d8-2bf93b1c3aac.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg)

## Phase II of the Park to Commence Construction in 2027, Adding Two New IP Scenarios

In terms of physical business expansion, POP MART COO Si De revealed at the conference that Phase II of POP MART Land is currently in the detailed design stage and is expected to officially commence construction in 2027.

According to current plans, the Phase II project will introduce dedicated scenarios for two IPs, SKULLPANDA and Starry, further enriching the theme park's IP matrix and broadening the content formats for its leading characters.

## Labubu Joins Hands with the World Cup, Accelerating IP Globalization

The collaboration between POP MART and the FIFA World Cup centered on Labubu is another concrete implementation of the company's IP globalization strategy. Labubu has become one of POP MART's most recognizable core assets in overseas markets in recent years. Leveraging the World Cup, the world's most widely covered sporting event, for collaboration is expected to further reach new consumer demographics and market spaces.

Continuous updates...

Risk Warning and Disclaimer

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- [POP MART (09992.HK)](https://longbridge.com/zh-HK/quote/09992.HK.md)

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- [Labubu maker Pop Mart meets 2025 revenue expectations](https://longbridge.com/zh-HK/news/280414763.md)
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- [Pop Mart International Group Limited Reports Earnings Results for the Full Year Ended December 31, 2025](https://longbridge.com/zh-HK/news/280465412.md)