<p><strong><em>中國</em></strong> <strong><em>化妝品</em></strong> <strong><em>公司在國際美容貿易展上展示以科學為驅動的產品、ESG 倡議和不斷變化的消費趨勢</em></strong></p>
<p>, /PRNewswire/ --2026 年 3 月 26 日至 28 日，珀萊雅化妝品有限公司（以下簡稱 “珀萊雅”）參加了第 57 屆博洛尼亞國際美容展，展示了其旗艦品牌珀萊雅以及 TIMAGE 和 Off&amp;Relax。通過協調的多品牌展示，公司進一步擴大了在全球美容市場的影響力。</p>
<p>繼續閲讀</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>TIMAGE</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>PROYA_Cosmetics__展位</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Proya_啓動_強效_抗皺_系列</p>
<p>作為全球美容行業最具影響力的貿易展之一，博洛尼亞國際美容展為識別新興趨勢、推出新產品和連接行業利益相關者提供了平台。在展會上，珀萊雅化妝品推出了一系列品牌，包括珀萊雅、TIMAGE、Off&amp;Relax 和 INSBAHA，涵蓋護膚、彩妝和頭皮護理。珀萊雅專注於以科學研究為基礎的有效護膚。TIMAGE 是一個受東方美學啓發的彩妝品牌，而 Off&amp;Relax 則在頭髮護理領域建立了以整體頭皮健康為重點的品牌形象。此外，珀萊雅的新興彩妝系列 INSBAHA 也在現場展示。整個產品組合展示了公司在產品開發、品牌定位和消費者互動方面的策略。</p>
<p>珀萊雅化妝品的展位也反映了公司的更廣泛品牌理念。在展位上，公司強調了其 ESG 倡議，包括在配方和開發中的產品評估和生命週期管理方法。</p>
<p>作為活動的關鍵交流項目之一，珀萊雅化妝品首席科學顧問兼歐洲創新中心副總裁 Lieve Declercq 博士參加了 2026 年博洛尼亞國際美容展的 Cosmotalks 圓桌會議。會議主題為 “C-Beauty 突破：本土挑戰品牌如何重塑中國美容市場——這對世界意味着什麼”，匯聚了來自多個國家的行業專家，討論市場研究、護膚創新、製造和新的零售方法。</p>
<p>在交流中，Declercq 博士指出，中國消費者越來越重視長期皮膚健康和 “皮膚長壽” 的概念。與一些國際市場相比，這一轉變在中國市場的表現更加明顯，20 多歲的中國消費者已經主動投資於預防和優化，以實現長期皮膚健康。同時，他們對產品和成分的瞭解也在不斷加深——不僅關注效果，還關注作用機制、配方邏輯和支持的科學證據。這一轉變促使品牌在預防性方法、長期研究和基於證據的產品開發上投入更多。她還指出，中國品牌之間的競爭正在超越價格定位。在高端細分市場和更專業的類別中，中國品牌正展現出越來越強的市場吸引力。同時，國內品牌在數字渠道的持續擴展反映了在消費者洞察、產品開發和渠道策略方面的能力提升。“一個新興趨勢是，根植於中國生活方式的概念——如整體護膚和傳統健康哲學——正通過社交媒體越來越多地吸引全球受眾，吸引國際專業人士、大 V 和消費者的關注。中國美容品牌的全球定位不僅由科學可信度定義，還由文化視角所塑造，” Declercq 博士補充道。</p>
<p>這些發展展示了中國美容品牌在全球市場中的定位。儘管外界關注的焦點往往集中在規模、消費者活動和數字渠道上，但行業越來越多地由皮膚科學的進步、持續的研究投資和對消費者需求的更細緻理解所定義。在這一背景下，珀萊雅化妝品通過持續的研究、產品開發和品牌演變，繼續加強其在國際市場的存在。其在博洛尼亞國際美容展的參與進一步確認了這一方向，因為公司繼續擴大其全球足跡。</p>
<p>關於珀萊雅化妝品：</p>
<p>作為中國化妝品行業領先的上市公司，珀萊雅化妝品專注於化妝品的研發、生產和銷售，擁有包括珀萊雅、TIMAGE、Off&amp;Relax、HAPSODE、CORRECTORS、INSBAHA、Awaken Seeds、UZERO 和 ANYA 在內的多樣化品牌組合。這些品牌涵蓋護膚、彩妝、身體和頭髮護理以及高效護膚等多個美容產品領域。</p>
<p>照片 - https://mma.prnewswire.com/media/2946533/TIMAGE.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2946534/PROYA_Cosmetics__booth.jpg</p>
<p>照片 - https://mma.prnewswire.com/media/2946535/Proya_Inaugurating_Intensive_Anti_Wrinkle_Series.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzMxJk5ld3NJdGVtSWQ9RU4yMjAwNCZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMzEwMjUwUFJfTkVXU19FVVJPX05EX19FTjIyMDA0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzMxJk5ld3NJdGVtSWQ9RU4yMjAwNCZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMzEwMjUwUFJfTkVXU19FVVJPX05EX19FTjIyMDA0"/></p>

珀萊雅

<p>珀萊雅在 2026 年 3 月 26 日至 28 日的博洛尼亞國際美容展上展示了其多品牌組合。公司重點介紹了其旗艦品牌珀萊雅，以及 TIMAGE、Off&Relax 和 INSBAHA，專注於以科學為驅動的產品和環境、社會及治理（ESG）倡議。Lieve Declercq 博士討論了中國美容市場的新興趨勢，強調消費者對長期皮膚健康和預防性方法的關注。珀萊雅的參與凸顯了其在美容行業的研究承諾和全球擴展</p>

<p><strong><em>Chinese</em></strong> <strong><em>cosmetics</em></strong> <strong><em>company highlights science-driven products, ESG initiatives, and evolving consumer trends at leading international beauty trade show</em></strong></p>
<div class="lb-trans"><p><strong><em>中國</em></strong> <strong><em>化妝品</em></strong> <strong><em>公司在國際美容貿易展上展示以科學為驅動的產品、ESG 倡議和不斷變化的消費趨勢</em></strong></p>
</div><p>, /PRNewswire/ -- From March 26 to 28, 2026, PROYA Cosmetics Co., Ltd. (hereinafter &#34;PROYA Cosmetics&#34;) participated in the 57th edition of Cosmoprof Worldwide Bologna, featuring its flagship brand PROYA alongside TIMAGE and Off&amp;Relax. Through a coordinated multi-brand showcase, the company further expanded its presence in the global beauty market.</p>
<div class="lb-trans"><p>, /PRNewswire/ --2026 年 3 月 26 日至 28 日，珀萊雅化妝品有限公司（以下簡稱 “珀萊雅”）參加了第 57 屆博洛尼亞國際美容展，展示了其旗艦品牌珀萊雅以及 TIMAGE 和 Off&amp;Relax。通過協調的多品牌展示，公司進一步擴大了在全球美容市場的影響力。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>繼續閲讀</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>TIMAGE</p>
<div class="lb-trans"><p>TIMAGE</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>PROYA_Cosmetics__booth</p>
<div class="lb-trans"><p>PROYA_Cosmetics__展位</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Proya_Inaugurating_Intensive_Anti_Wrinkle_Series</p>
<div class="lb-trans"><p>Proya_啓動_強效_抗皺_系列</p>
</div><p>As one of the most established trade shows in the global beauty sector, Cosmoprof Worldwide Bologna serves as a platform for identifying emerging trends, launching new products, and connecting industry stakeholders. During the exhibition, PROYA Cosmetics unveiled a portfolio of brands, including PROYA, TIMAGE, Off&amp;Relax and INSBAHA, spanning skincare, make-up cosmetics, and scalp care. PROYA focuses on efficacy-driven skincare backed by scientific research. TIMAGE is a color cosmetics brand inspired by Eastern aesthetics, while Off&amp;Relax has established a presence in haircare with an emphasis on holistic scalp wellness. In addition, PROYA's emerging makeup line INSBAHA was also featured on the site. Together, the portfolio demonstrates the company's approach to product development, brand positioning, and consumer engagement.</p>
<div class="lb-trans"><p>作為全球美容行業最具影響力的貿易展之一，博洛尼亞國際美容展為識別新興趨勢、推出新產品和連接行業利益相關者提供了平台。在展會上，珀萊雅化妝品推出了一系列品牌，包括珀萊雅、TIMAGE、Off&amp;Relax 和 INSBAHA，涵蓋護膚、彩妝和頭皮護理。珀萊雅專注於以科學研究為基礎的有效護膚。TIMAGE 是一個受東方美學啓發的彩妝品牌，而 Off&amp;Relax 則在頭髮護理領域建立了以整體頭皮健康為重點的品牌形象。此外，珀萊雅的新興彩妝系列 INSBAHA 也在現場展示。整個產品組合展示了公司在產品開發、品牌定位和消費者互動方面的策略。</p>
</div><p>PROYA Cosmetics' exhibition space also reflected the company's broader brand philosophy. At the booth, the company highlighted its ESG initiatives, including its approach to product evaluation and lifecycle management in formulation and development.</p>
<div class="lb-trans"><p>珀萊雅化妝品的展位也反映了公司的更廣泛品牌理念。在展位上，公司強調了其 ESG 倡議，包括在配方和開發中的產品評估和生命週期管理方法。</p>
</div><p>As part of the event's key exchange programs, Dr. Lieve Declercq, PROYA Cosmetics' Chief Scientific Advisor and Vice President of the European Innovation Center, participated in a Cosmotalks roundtable at Cosmoprof Worldwide Bologna 2026. The session, titled &#34;C-Beauty Breakthrough: How Local Challenger Brands Are Reshaping China's Beauty Market — and What It Means for the World,&#34; brought together industry experts from multiple countries who engaged in discussions on market research, skincare innovation, manufacturing, and new approaches to retail.</p>
<div class="lb-trans"><p>作為活動的關鍵交流項目之一，珀萊雅化妝品首席科學顧問兼歐洲創新中心副總裁 Lieve Declercq 博士參加了 2026 年博洛尼亞國際美容展的 Cosmotalks 圓桌會議。會議主題為 “C-Beauty 突破：本土挑戰品牌如何重塑中國美容市場——這對世界意味着什麼”，匯聚了來自多個國家的行業專家，討論市場研究、護膚創新、製造和新的零售方法。</p>
</div><p>During the exchange, Dr. Declercq noted that consumers in China are placing increasing emphasis on long-term skin health and the concept of &#34;skin longevity.&#34; Compared with some international markets, where this shift is emerging more gradually, Chinese consumers in their early 20s already invest proactively in prevention and optimization for long-term skin health. At the same time, they are becoming more informed about products and ingredients—focusing not only on efficacy, but also on mechanisms of action, formulation logic, and supporting scientific evidence. This shift is encouraging brands to invest more in preventive approaches, long-term research, and evidence-based product development. She also noted that competition among Chinese brands is evolving beyond price positioning. In premium segments and more specialized categories, Chinese brands are demonstrating growing market traction. Meanwhile, the continued expansion of domestic brands across digital channels reflects improving capabilities in consumer insight, product development, and channel strategy. &#34;An emerging trend is that concepts rooted in Chinese lifestyles—such as holistic skincare and traditional wellness philosophies—are increasingly reaching global audiences through social media, drawing interest from international professionals, influencers, and consumers alike. The global positioning of Chinese beauty brands is defined not only by scientific credibility but also by cultural perspective,&#34; added Dr. Declercq.</p>
<div class="lb-trans"><p>在交流中，Declercq 博士指出，中國消費者越來越重視長期皮膚健康和 “皮膚長壽” 的概念。與一些國際市場相比，這一轉變在中國市場的表現更加明顯，20 多歲的中國消費者已經主動投資於預防和優化，以實現長期皮膚健康。同時，他們對產品和成分的瞭解也在不斷加深——不僅關注效果，還關注作用機制、配方邏輯和支持的科學證據。這一轉變促使品牌在預防性方法、長期研究和基於證據的產品開發上投入更多。她還指出，中國品牌之間的競爭正在超越價格定位。在高端細分市場和更專業的類別中，中國品牌正展現出越來越強的市場吸引力。同時，國內品牌在數字渠道的持續擴展反映了在消費者洞察、產品開發和渠道策略方面的能力提升。“一個新興趨勢是，根植於中國生活方式的概念——如整體護膚和傳統健康哲學——正通過社交媒體越來越多地吸引全球受眾，吸引國際專業人士、大 V 和消費者的關注。中國美容品牌的全球定位不僅由科學可信度定義，還由文化視角所塑造，” Declercq 博士補充道。</p>
</div><p>These developments illustrate how Chinese beauty brands are positioning themselves within the global market. While external attention has often focused on scale, consumer activity, and digital channels, the industry is increasingly defined by advances in skin science, sustained investment in research, and a more nuanced understanding of consumer needs. Within this context, PROYA Cosmetics continues to strengthen its presence through ongoing research, product development, and brand evolution across international markets. Its participation at Cosmoprof Worldwide Bologna affirms this direction, as the company continues to expand its global footprint.</p>
<div class="lb-trans"><p>這些發展展示了中國美容品牌在全球市場中的定位。儘管外界關注的焦點往往集中在規模、消費者活動和數字渠道上，但行業越來越多地由皮膚科學的進步、持續的研究投資和對消費者需求的更細緻理解所定義。在這一背景下，珀萊雅化妝品通過持續的研究、產品開發和品牌演變，繼續加強其在國際市場的存在。其在博洛尼亞國際美容展的參與進一步確認了這一方向，因為公司繼續擴大其全球足跡。</p>
</div><p>ABOUT PROYA COSMETICS:</p>
<div class="lb-trans"><p>關於珀萊雅化妝品：</p>
</div><p>As a leading listed company specialized in the R&amp;D, production, and sales of cosmetics in the Chinese cosmetics industry, Proya Cosmetics owns a diverse portfolio of brands including PROYA, TIMAGE, Off&amp;Relax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO and ANYA. These brands cover a wide range of beauty product areas such as skincare, makeup, body and hair care, and high-efficacy skincare.</p>
<div class="lb-trans"><p>作為中國化妝品行業領先的上市公司，珀萊雅化妝品專注於化妝品的研發、生產和銷售，擁有包括珀萊雅、TIMAGE、Off&amp;Relax、HAPSODE、CORRECTORS、INSBAHA、Awaken Seeds、UZERO 和 ANYA 在內的多樣化品牌組合。這些品牌涵蓋護膚、彩妝、身體和頭髮護理以及高效護膚等多個美容產品領域。</p>
</div><p>Photo - https://mma.prnewswire.com/media/2946533/TIMAGE.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2946533/TIMAGE.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2946534/PROYA_Cosmetics__booth.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2946534/PROYA_Cosmetics__booth.jpg</p>
</div><p>Photo - https://mma.prnewswire.com/media/2946535/Proya_Inaugurating_Intensive_Anti_Wrinkle_Series.jpg</p>
<div class="lb-trans"><p>照片 - https://mma.prnewswire.com/media/2946535/Proya_Inaugurating_Intensive_Anti_Wrinkle_Series.jpg</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwMzMxJk5ld3NJdGVtSWQ9RU4yMjAwNCZUcmFuc21pc3Npb25fSWQ9MjAyNjAzMzEwMjUwUFJfTkVXU19FVVJPX05EX19FTjIyMDA0" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=EN22004&amp;Transmission_Id=202603310250PR_NEWS_EURO_ND__EN22004&amp;DateId=20260331"/></p>

02:50 ET 珀萊雅在博洛尼亞國際美容展上展示其多品牌組合