---
title: "Nike CEO “Vents” to Employees: Exhausted by Stalled Transformation"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/281411605.md"
description: "Nike Inc. issued a disappointing earnings forecast, causing its stock price to plummet. CEO Elliott Hill expressed frustration during an all-hands meeting, stating that the execution of some strategies has taken longer than expected and that he aims to shift toward inspiration and driving growth. CFO Matthew Friend emphasized the necessity of strict cost management as the company's performance has been underperforming, progress has fallen short of investor expectations, and the business trajectory is heading downward"
datetime: "2026-04-01T18:37:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/281411605.md)
  - [en](https://longbridge.com/en/news/281411605.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/281411605.md)
---

> 支持的語言: [简体中文](https://longbridge.com/zh-CN/news/281411605.md) | [English](https://longbridge.com/en/news/281411605.md)


# Nike CEO “Vents” to Employees: Exhausted by Stalled Transformation

Nike Inc. issued a disappointing earnings forecast, causing its stock price to plummet; CEO Elliott Hill expressed frustration at an all-hands meeting. Hill stated that because the execution of some of his strategies has taken “much longer than expected,” he wants to stop discussing “fixing the business” and instead focus on inspiration and driving growth. CFO Matthew Friend discussed the necessity of strictly managing costs because the company’s performance has been uneven, progress has not met investor expectations, and the business trajectory is heading “downward.”

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