--- title: "Birla Estates 在古爾岡項目的預訂額超過 1600 億盧比" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/281877497.md" description: "Birla Estates，阿迪蒂亞·比爾拉房地產有限公司的子公司，在其豪華項目 Birla Arika Phase 2 於古爾岡推出一個月內，已實現超過₹1,600 億的預訂，97% 的單位已售出。這反映了買家偏好向寬敞住宅和精心設計的設施轉變。首席執行官 K.T. Jithendran 強調了對設計和質量的關注。Birla Estates 正在擴大其在國家首都地區的豪華產品組合，此前在其他項目中也錄得了顯著的銷售。然而，2026 年第一季度，國家首都地區的住房銷售同比下降了 11%，而價格上漲了 6%" datetime: "2026-04-07T03:57:03.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/281877497.md) - [en](https://longbridge.com/en/news/281877497.md) - [zh-HK](https://longbridge.com/zh-HK/news/281877497.md) --- # Birla Estates 在古爾岡項目的預訂額超過 1600 億盧比 Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Limited (ABREL), has achieved bookings exceeding Rs 1,600 crore for its luxury project, Birla Arika Phase 2, in Gurugram within a month of launching the project. Nearly 97 per cent of the residences — 152 of 156 units — have been sold, underlining strong buyer confidence in the brand’s luxury developments in Gurugram, the company stated on Tuesday. Birla Arika is a luxury residential development located in central Gurugram (Sector 31). The strong performance of Phase 2 reflects a broader shift in buyer preferences towards spacious residences, expansive landscaped areas, and thoughtfully curated lifestyle amenities aligned with evolving urban living aspirations, the company noted. K.T. Jithendran, managing director and chief executive officer, Birla Estates, said, “Birla Arika has been conceptualised with a clear focus on design-led differentiation, from low-density planning and expansive green spaces to thoughtfully curated lifestyle amenities. The strong response to Phase 2 reinforces our belief that today’s luxury homebuyers are seeking not just scale, but superior everyday living experiences. This success reflects our commitment to creating distinctive, high-quality developments that stand apart in a competitive market.” Further, Birla Estates continues to strengthen its presence across the National Capital Region (NCR) through a growing portfolio of premium and luxury residential developments. In March 2025, the earlier phase of Birla Arika recorded sales of approximately Rs 3,000 crore. In December last year, Birla Estates received bookings worth Rs 1,800 crore at its project Birla Pravaah in Sector 71 of Gurugram within 24 hours of the launch. Additionally, in the first three months of the calendar year 2026 (Q1 2026), NCR reported sales of about 12,734 housing units, down 11 per cent year-on-year (YoY), according to Knight Frank India. During the same period, residential prices in Gurugram grew by 6 per cent YoY, to Rs 17,658 per square foot. ### 相關股票 - [REAI.US](https://longbridge.com/zh-HK/quote/REAI.US.md) - [XLRI.US](https://longbridge.com/zh-HK/quote/XLRI.US.md) ## 相關資訊與研究 - [《本港樓市》萊坊︰東湧住宅地中標地價貼近預期上限，反映投資者對住宅樓市比較樂觀](https://longbridge.com/zh-HK/news/286987776.md) - [華坊諮詢料東湧地介乎 14 億至 15 億元](https://longbridge.com/zh-HK/news/286365671.md) - [華爾街看好租賃住宅股票即將大幅反彈](https://longbridge.com/zh-HK/news/286794572.md) - [大交屋潮來了！住宅建照跌破 14 萬户 台北年減逾 3 成最慘](https://longbridge.com/zh-HK/news/286993224.md) - [本財年推出首幅住宅地東湧第 106A 區地皮今日中午截標](https://longbridge.com/zh-HK/news/286480166.md)