--- title: "一個時代的終結？美國電視購物網絡 QVC 將申請破產" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/282917767.md" description: "QVC 集團計劃在 4 月 15 日前申請第 11 章破產，原因是觀眾人數下降和債務嚴重。該公司擁有 QVC 和 HSN，旨在重組並在 90 天內走出破產。然而，它對維持運營和履行義務的能力表示不確定。向在線購物平台的轉變對其商業模式產生了重大影響，關税也影響了其供應鏈。QVC 的財務困境在去年 11 月的第三季度業績中得到了凸顯" datetime: "2026-04-16T01:20:14.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/282917767.md) - [en](https://longbridge.com/en/news/282917767.md) - [zh-HK](https://longbridge.com/zh-HK/news/282917767.md) --- # 一個時代的終結？美國電視購物網絡 QVC 將申請破產 NEW YORK – QVC Group said it intends to file for Chapter 11 bankruptcy as soon as April 15 as the television shopping network grapples with viewer declines and a heavy debt burden. The company owns the television channels QVC and HSN, formerly known as Home Shopping Network, which were famous for hawking everything from kitchen appliances to luggage. HSN, which pioneered the format in 1982, ended independent operations in 2025 and was consolidated with its former rival QVC. QVC was founded by Joseph Segel in June 1986 in West Chester, Pennsylvania. The company officially launched its first television broadcast on Nov 24, 1986. The name QVC is an acronym for quality, value, and convenience. At its height, it reached 380 million homes worldwide through 15 television networks. But online shopping dramatically changed retail, and TV shopping channels were no exception. Instead of watching QVC or HSN and calling in to buy items, consumers are watching live videos on platforms like TikTok and Shopee which offer one-click shopping. In a regulatory filing on April 15, QVC Group said it plans to file in the US Bankruptcy Court for the Southern District of Texas. QVC also said it expects to enter a restructuring support agreement with certain creditors. The company is targeting emerging from Chapter 11 within about 90 days, it said. But it added: “We cannot assure that cash on hand, cash flow from operations will be sufficient to continue to fund our operations and allow us to satisfy our obligations related to the Chapter 11 cases.” QVC raised doubt about its ability to continue as a going concern when it reported its third-quarter results in November. At that time, the firm said it was exploring financial and strategic options to tackle its burdensome balance sheet, including a credit facility that matures in October. Tariffs imposed by the Trump administration also impacted its supply chain, and the network worked to reduce its penetration of goods from China. BLOOMBERG ### 相關股票 - [QVCGA.US](https://longbridge.com/zh-HK/quote/QVCGA.US.md) - [QRTEA.US](https://longbridge.com/zh-HK/quote/QRTEA.US.md) - [RTH.US](https://longbridge.com/zh-HK/quote/RTH.US.md) - [XRT.US](https://longbridge.com/zh-HK/quote/XRT.US.md) - [EBIZ.US](https://longbridge.com/zh-HK/quote/EBIZ.US.md) - [ONLN.US](https://longbridge.com/zh-HK/quote/ONLN.US.md) - [IBUY.US](https://longbridge.com/zh-HK/quote/IBUY.US.md) - [QVCAQ.US](https://longbridge.com/zh-HK/quote/QVCAQ.US.md) ## 相關資訊與研究 - [〈財報〉目標百貨轉型初見成效 Q1 同店銷售創 4 年多來最大增幅](https://longbridge.com/zh-HK/news/287057181.md) - [鉅亨速報 - Factset 最新調查：Wayfair 公司 W-US 的目標價調降至 95 元，幅度約 4.04%](https://longbridge.com/zh-HK/news/286910595.md) - [電視、筆電面板 5 月價格持平，監視器面板微漲](https://longbridge.com/zh-HK/news/287037601.md) - [淘寶 618｜淘寶香港 618 明天開鑼 天貓超市「明日達」月底登場 服飾類目升級至「HK 可退」](https://longbridge.com/zh-HK/news/287053503.md) - [GameStop 增持 eBay 股份至 6.6%，收購行動持續推進](https://longbridge.com/zh-HK/news/287102042.md)