<p>（第一財經）4 月 28 日——麥德龍已任命前山姆會員店中國區總裁安德魯·邁爾斯（Andrew Miles）為該德國會員制零售商中國業務的執行董事長。</p>
<p>麥德龍中國昨日宣佈，邁爾斯曾擔任山姆會員店中國區首席運營官及其母公司沃爾瑪在中國的副首席執行官，他將立即開始新角色。公司表示，他將專注於推動戰略轉型和建立長期價值。</p>
<p>麥德龍中國在 2 月初任命邁爾斯為公司顧問，當時公司指出，他未來的參與可能會推動產品競爭力的持續提升和長期客户價值的增加。</p>
<p>邁爾斯於 2012 年加入沃爾瑪中國，預計將在 2025 年 1 月退休。他被業界公認為推動山姆會員店在中國快速增長的關鍵人物之一。</p>
<p>業內人士告訴第一財經，邁爾斯加入沃爾瑪時，中國僅有六家山姆會員店，且表現不佳。然而，他實施的各種改革措施導致公司市場規模迅速增長，其會員店在其他實體零售形式面臨巨大壓力的情況下脱穎而出，取得了可喜的銷售業績。</p>
<p>業內人士指出，麥德龍在邁爾斯退休一年後做出這一決定，表明這家位於杜塞爾多夫的公司計劃加大對中國市場消費業務的關注，這一舉動暗示中國會員店市場的競爭可能進一步加劇。</p>
<p>麥德龍是一家會員制零售商，在中國市場擁有約 100 個門店。然而，與傾向於消費者零售的山姆會員店不同，麥德龍主要面向企業客户，因此在產品規格、定價和客户定位上兩家公司存在顯著差異。</p>
<p>然而，麥德龍中國的客户基礎正在發生變化，產品開發和包裝正在調整，以更好地滿足消費者需求。與幾年前 B2B 收入占主導地位時相比，客户對客户收入的份額顯著增加。</p>
<p>編輯：唐詩華，馬丁·卡迪耶夫</p>

麥德龍集團

<p>麥德龍中國已任命前山姆會員店中國區總裁安德魯·邁爾斯（Andrew Miles）為執行主席。邁爾斯將立即上任，專注於戰略轉型和提升長期價值。在此之前，他在山姆會員店中國的增長中發揮了關鍵作用。這一任命表明麥德龍意圖在會員店市場競爭日益激烈的情況下，加強其在中國的消費業務。麥德龍目前約有 100 個門店，主要面向 B2B 客户，但正在調整其產品以更好地滿足消費者需求，反映出其客户基礎的變化</p>

<p>(Yicai) April 28 -- Metro has appointed Andrew Miles, former president of Sam's Club China, as executive chairman of the German membership-only retailer's Chinese arm.</p>
<div class="lb-trans"><p>（第一財經）4 月 28 日——麥德龍已任命前山姆會員店中國區總裁安德魯·邁爾斯（Andrew Miles）為該德國會員制零售商中國業務的執行董事長。</p>
</div><p>Miles, who also previously served as chief operating officer of Sam's Club China and deputy chief executive for the country at the US retailer's parent firm Walmart, will step into his new role effective immediately, Metro China announced yesterday. He will focus on driving strategic transformation and building long-term value, it added.</p>
<div class="lb-trans"><p>麥德龍中國昨日宣佈，邁爾斯曾擔任山姆會員店中國區首席運營官及其母公司沃爾瑪在中國的副首席執行官，他將立即開始新角色。公司表示，他將專注於推動戰略轉型和建立長期價值。</p>
</div><p>Metro China appointed Miles as a company advisor in early February, the company noted at the time that his future involvement would likely drive the continuous enhancement of product competitiveness and long-term customer value.</p>
<div class="lb-trans"><p>麥德龍中國在 2 月初任命邁爾斯為公司顧問，當時公司指出，他未來的參與可能會推動產品競爭力的持續提升和長期客户價值的增加。</p>
</div><p>Miles joined Walmart China in 2012, before retiring in January 2025. He is recognized in the industry as one of the key figures responsible for driving the rapid growth of Sam's Club in the country.</p>
<div class="lb-trans"><p>邁爾斯於 2012 年加入沃爾瑪中國，預計將在 2025 年 1 月退休。他被業界公認為推動山姆會員店在中國快速增長的關鍵人物之一。</p>
</div><p>When Miles joined Walmart, there were only six Sam's Club locations in China, which were underperforming, industry insiders told Yicai. However, the various reform measures he implemented led to rapid growth in the firm's market size, with its membership stores standing out amid significant pressure on other brick-and-mortar retail formats, achieving commendable sales, they noted.</p>
<div class="lb-trans"><p>業內人士告訴第一財經，邁爾斯加入沃爾瑪時，中國僅有六家山姆會員店，且表現不佳。然而，他實施的各種改革措施導致公司市場規模迅速增長，其會員店在其他實體零售形式面臨巨大壓力的情況下脱穎而出，取得了可喜的銷售業績。</p>
</div><p>Metro's decision to bring Miles a year after his retirement is a signal that the Düsseldorf-based company plans to ramp up its focus on the consumer business in the Chinese market, the insiders pointed out, noting that the move suggests that competition in China's membership store market may further intensify.</p>
<div class="lb-trans"><p>業內人士指出，麥德龍在邁爾斯退休一年後做出這一決定，表明這家位於杜塞爾多夫的公司計劃加大對中國市場消費業務的關注，這一舉動暗示中國會員店市場的競爭可能進一步加劇。</p>
</div><p>Metro is a membership-based retailer with around 100 locations in the Chinese market. However, unlike Sam's Club, which leans towards consumer retail, it primarily targets business-to-business customers, so there are notable differences between the two companies in product specifications, pricing, and customer positioning.</p>
<div class="lb-trans"><p>麥德龍是一家會員制零售商，在中國市場擁有約 100 個門店。然而，與傾向於消費者零售的山姆會員店不同，麥德龍主要面向企業客户，因此在產品規格、定價和客户定位上兩家公司存在顯著差異。</p>
</div><p>However, the customer base of Metro China has been undergoing changes, with product development and packaging being adjusted to better cater to consumer needs. Compared to several years ago, when B2B revenue dominated, the share of customer-to-customer income has significantly increased.</p>
<div class="lb-trans"><p>然而，麥德龍中國的客户基礎正在發生變化，產品開發和包裝正在調整，以更好地滿足消費者需求。與幾年前 B2B 收入占主導地位時相比，客户對客户收入的份額顯著增加。</p>
</div><p>Editors: Tang Shihua, Martin Kadiev</p>
<div class="lb-trans"><p>編輯：唐詩華，馬丁·卡迪耶夫</p>
</div>

麥德龍中國任命山姆會員店前國家總裁為執行董事長