---
title: "BRIEF: Tsingtao Brewery revenue falls but profit rises in first quarter"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/284428839.md"
description: "青島啤酒有限公司週一報告稱，第一季度收入同比下降 1.54%，降至 102.9 億元人民幣（15.1 億美元）。儘管收入下滑，公司利潤卻增長 5.2%，達到 18 億元人民幣。該季度累計產品銷售量同比下降 2.6%，為 220 萬千升。其旗艦品牌青島啤酒表現優異，同比增長 0.4%，達到 138 萬千升；中高端產品銷量也增長 3.1%，達到 104 萬千升。青島啤酒表示，繼續改善品牌定位和升級產品組合。"
datetime: "2026-04-28T17:21:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/284428839.md)
  - [en](https://longbridge.com/en/news/284428839.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/284428839.md)
---

# BRIEF: Tsingtao Brewery revenue falls but profit rises in first quarter

Beer maker **Tsingtao Brewery** **Co. Ltd.** (0168.HK) on Monday **reported** its revenue fell 1.54% year-over-year to 10.29 billion yuan ($1.51 billion) in the first quarter. But it bucked the top-line contraction to log a 5.2% increase in profit, which reached 1.8 billion yuan for the three-month period.

The company’s cumulative product sales volume slipped 2.6% year-over-year to 2.2 million kiloliters in the quarter. Its flagship Tsingtao Beer brand outperformed, logging a 0.4% rise year-on-year to 1.38 million kiloliters. Volume for its mid- to high-end products also climbed 3.1% to 1.04 million kiloliters.

Tsingtao Brewery said it continued to improve its brand positioning and upgrade its product mix during the reporting period. The brewer ramped up efforts to develop and market its classic and mid- to high-end offerings, while accelerating the rollout of new categories such as all-malt, craft, zero-sugar, low-calorie, non-alcoholic and low-alcohol beers. As a result, the company’s product structure and profitability registered steady improvements during the quarter.

Shares of Tsingtao Brewery rose 4.8% to close at HK$52.75 on Tuesday. The stock is up about 8% this year.

_By Lau Chi Hang_

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