--- title: "奧迪堅持其指導方針，但警告稱地緣政治和經濟動盪可能帶來的影響——更新" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/285173370.md" description: "奧迪在地緣政治和經濟挑戰中維持全年指導，同時實施成本削減。首席財務官尤爾根·裏特斯伯格指出，穩定的銷售市場已不再是保證，這促使公司對成本結構採取緊急行動。公司計劃裁減多達 7500 個職位，目標是每年節省超過 10 億歐元。儘管收入下降，奧迪在第一季度仍報告了 5.88 億歐元的營業利潤。交付量同比下降 6.1%，尤其是在中國和北美，而歐洲則出現了增長。新車型即將推出，以滿足多樣化的客户期望" datetime: "2026-05-05T08:30:46.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/285173370.md) - [en](https://longbridge.com/en/news/285173370.md) - [zh-HK](https://longbridge.com/zh-HK/news/285173370.md) --- # 奧迪堅持其指導方針，但警告稱地緣政治和經濟動盪可能帶來的影響——更新 By Dominic Chopping Audi backed full-year guidance as it pushes ahead with cost cuts, but cautioned that the turbulent geopolitical and economic environment is having a noticeable impact on its business. "Certainties of the past--such as stable sales markets and predictable conditions--no longer apply," Chief Financial Officer Juergen Rittersberger said. "We need to act urgently. We are therefore working on our cost structures and pressing ahead with efficiency measures." Audi group--which comprises the Audi, Bentley, Lamborghini and Ducati brands--last year outlined plans to cut up to 7,500 jobs over the next few years while also taking measures to increase productivity, speed and flexibility at its German sites. It hopes to save more than 1 billion euros ($1.17 billion) a year in the medium term to counter headwinds from U.S. tariffs and intense competition in China. It has also recently undertaken a refresh of its model lineup to help spur growth, and further new models will continue to be launched this year, with new electric, plug-in hybrid and internal-combustion-engine cars tailored to core markets. It recently unveiled the E7X, the second model from its China-exclusive AUDI brand, with several more models designed exclusively for China expected later. A new Audi Q9 flagship SUV targeting North American customers will be launched in the summer and the entry-level electric Audi A2 e-tron for European consumers will be launched in the fall, on top of further new models of different drive types for global markets this year. "Customers' expectations are increasingly diverse from region to region," Chief Executive Gernot Dollner said. "Market-specific solutions and models are a necessity." The German automaker, which is part of Volkswagen Group, on Tuesday reported operating profit of 588 million euros ($687.5 million) in the first quarter, up from 537 million euros in the same period a year prior, as revenue fell 8.1% to 14.18 billion euros. It registered an operating margin of 4.2%, up from 3.5%, and net cash flow of 883 million euros. It still expects revenue this year to land at between 63 billion and 68 billion euros, with an operating margin of 6% to 8% and net cash flow of between 3 billion and 4 billion euros. The potential impact from a further escalation in the Middle East can't currently be reliably assessed and therefore isn't included, it said. It delivered 360,106 Audi-branded vehicles in the quarter, down 6.1% on year, led by a 12% decline in China amid model changeovers and continued intense competition. Deliveries in North America fell 27%, mainly due to tariffs and the end of subsidies for electric cars. Deliveries in Europe and its home market of Germany both grew. In overseas and emerging markets, customer deliveries fell over 6% to 23,501 cars, with the Middle East conflict hitting local deliveries, it said. All-electric Audi group deliveries declined slightly overall, but Audi-branded plug-in hybrids saw year-on-year growth. Write to Dominic Chopping at dominic.chopping@wsj.com (END) Dow Jones Newswires May 05, 2026 04:18 ET (08:18 GMT) Copyright (c) 2026 Dow Jones & Company, Inc. ### 相關股票 - [NSU.DE](https://longbridge.com/zh-HK/quote/NSU.DE.md) - [VOW.DE](https://longbridge.com/zh-HK/quote/VOW.DE.md) - [VOW3.DE](https://longbridge.com/zh-HK/quote/VOW3.DE.md) - [VWAGY.US](https://longbridge.com/zh-HK/quote/VWAGY.US.md) - [NWS.US](https://longbridge.com/zh-HK/quote/NWS.US.md) - [NWSA.US](https://longbridge.com/zh-HK/quote/NWSA.US.md) - [VWAPY.US](https://longbridge.com/zh-HK/quote/VWAPY.US.md) - [NWS.AU](https://longbridge.com/zh-HK/quote/NWS.AU.md) - [NWSLV.AU](https://longbridge.com/zh-HK/quote/NWSLV.AU.md) ## 相關資訊與研究 - [福斯開賣最新入門純電 ID. Polo，GTI 版本即將殺到](https://longbridge.com/zh-HK/news/286494146.md) - [小鵬汽車據報積極佈局歐洲產能 擬承接福斯閒置產能](https://longbridge.com/zh-HK/news/286437677.md) - [全球市場動盪：地緣政治影響金融，科技需求激增引發新機遇](https://longbridge.com/zh-HK/news/286838455.md) - [嚴峻外貿形勢如何找機會？ 這家台商不靠低價爭取歐美客户](https://longbridge.com/zh-HK/news/286912630.md) - [歐洲反貪會議丨胡英明：團結各方克服地緣政治挑戰 應對貪污風險](https://longbridge.com/zh-HK/news/286711800.md)