---
title: "耐克股票因中國市場困境和疲軟的未來展望跌至 12 年來的最低點"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/286428353.md"
description: "耐克的股票已暴跌至約 42 美元，創下 12 年來的新低，今年下跌了 20 美元。該公司預計大中華區的銷售將下降 20%，這是一個關鍵的增長市場。此外，由於成本上升、關税增加和定價能力下降，第三季度的淨利潤率已從去年的 7% 降至 4.6%"
datetime: "2026-05-14T13:51:18.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286428353.md)
  - [en](https://longbridge.com/en/news/286428353.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286428353.md)
---

# 耐克股票因中國市場困境和疲軟的未來展望跌至 12 年來的最低點

Stock hits 12-year low: Nike shares have fallen to around $42, down roughly $20 per share this year, marking their weakest point since 2015. China sales slump: Management forecasts a 20% year-over-year sales decline in Greater China, a market once key to Nike's growth strategy. Margins under pressure: Q3 net income margin dropped to 4.6% from 7% last year, as rising costs, tariffs, and weaker pricing power hit profitability.

### 相關股票

- [NKE.US](https://longbridge.com/zh-HK/quote/NKE.US.md)
- [CHIQ.US](https://longbridge.com/zh-HK/quote/CHIQ.US.md)

## 相關資訊與研究

- [《中國要聞》江蘇省長劉小濤會見 Nike 高管，冀加強研發設計合作並拓展直播電商等](https://longbridge.com/zh-HK/news/286989357.md)
- [耐克怎麼突然不香了？](https://longbridge.com/zh-HK/news/286536730.md)
- [竣邦財報／EPS 1.17 元 看好全球機能服飾跨界商機](https://longbridge.com/zh-HK/news/286345818.md)
- [耐克的營銷復甦在哪些方面遇到了阻礙——以及它仍然可以取得成功的領域](https://longbridge.com/zh-HK/news/286939325.md)
- [耐克股票的表現持續低迷，現在是否終於到了買入的時機？](https://longbridge.com/zh-HK/news/286586784.md)