---
title: "快餐業巨頭在價格競爭中調整菜單"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/286662398.md"
description: "快餐巨頭們正在重新調整他們的菜單，專注於核心產品、原料質量和價值優惠，以吸引顧客。麥當勞正在關鍵類別中擴展，試點新飲品，並在全球推出升級版漢堡，同時更新其價值菜單。2026 年 4 月，零售和餐飲服務銷售額上升，顯示出消費者在通貨膨脹和更高燃料成本下的韌性"
datetime: "2026-05-17T05:47:19.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/286662398.md)
  - [en](https://longbridge.com/en/news/286662398.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/286662398.md)
---

# 快餐業巨頭在價格競爭中調整菜單

Major menu shake-ups: Fast-food leaders are introducing sweeping menu updates, focusing on core items, ingredient quality, and value deals to attract customers. McDonald's bold strategy: The chain is expanding in key categories, piloting new drinks, and launching upgraded burgers globally while revamping its value menu. Spending stays steady: Retail and food service sales rose in April 2026, showing consumer resilience despite inflation and higher fuel costs.

### 相關股票

- [MCD.US](https://longbridge.com/zh-HK/quote/MCD.US.md)
- [PBJ.US](https://longbridge.com/zh-HK/quote/PBJ.US.md)
- [EATZ.US](https://longbridge.com/zh-HK/quote/EATZ.US.md)
- [FTXG.US](https://longbridge.com/zh-HK/quote/FTXG.US.md)

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