--- title: "由於需求強勁，印度成為雀巢 KitKat 的最大市場" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/286665249.md" description: "印度已成為雀巢 KitKat 的全球最大市場，超越了往年的排名，這得益於強勁的消費者需求、產品創新和增加的營銷力度。雀巢印度董事長 Manish Tiwary 強調了該品牌市場份額的加速增長，KitKat 現在是雀巢產品組合中僅次於 Maggi 的第二大品牌。公司推出了新產品，並顯著增加了廣告投入，以增強消費者參與度，這為糖果業務帶來了高雙位數的增長" datetime: "2026-05-16T23:45:23.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/286665249.md) - [en](https://longbridge.com/en/news/286665249.md) - [zh-HK](https://longbridge.com/zh-HK/news/286665249.md) --- # 由於需求強勁，印度成為雀巢 KitKat 的最大市場 India has emerged as the largest market globally for KitKat, the iconic chocolate-coated wafer bar of Swiss food and confectionery major Nestle, driven by strong consumer penetration, product innovation and aggressive marketing investments, according to the company. India, which had been the second-largest market for the brand over the last 2-3 years, has now become its biggest market globally, underscoring India's growing importance for the iconic chocolate wafer brand sold in over 85 countries. "India is now the largest market for KitKat globally, and the brand has accelerated its market share growth over the last few years," Nestle India Chairman and Managing Director Manish Tiwary said during a recent media interaction. KitKat has now become the second brand in Nestle's portfolio, after Maggi, to emerge as the largest market globally. A decade ago, India was at number 10 globally for KitKat. As part of Nestle India's confectionery portfolio, KitKat contributed to strong momentum in FY26, with the confectionery product group delivering high double-digit growth in both value and volume, backed by robust underlying transaction growth across its key brands, he added. According to reports, Japan, Brazil, and Europe are among the other leading markets for KitKat. Nestle India Director Confectionery and Cereals Jagatheesan Gopichandar said KitKat's performance was driven by "strong increase in core penetration and also entry into new consumer demand spaces" with innovations across mainstream and premium segments. "We entered into gifting with KitKat Celebreak and nibbling with KitKat pops. We accelerated the premium portfolio with the launch of KITKAT Delights range with variants including Salted Caramel and Hazelnut, alongside mainstream innovations such as KITKAT DUO and KitKat Lemon and Lime," he said. To further deepen consumer engagement, Nestle India has significantly increased advertising spends and rolled out partnerships and campaigns aimed at strengthening brand relevance. The company also said investments in its visicooler programme (commercial glass-door refrigerator designed to store and display) have helped accelerate growth across urban and rural markets while supporting the rollout of new product innovations. Nestle India, in its annual report for FY25, had said it had 3,950 million fingers of KitKat after doubling its market share and becoming the fastest-growing brand within the chocolate category in the country. While Maggi's business in India is also the largest market worldwide, where it sold 5+ billion serves. KitKat was created in the 1930s by the British confectionery company Rowntree's. It came under Nestle's fold after the Swiss multinational acquired Rowntree's in 1988. However, in the US, KitKat is manufactured under licence by the Hershey Company. ### 相關股票 - [NSRGY.US](https://longbridge.com/zh-HK/quote/NSRGY.US.md) - [PBJ.US](https://longbridge.com/zh-HK/quote/PBJ.US.md) - [FTXG.US](https://longbridge.com/zh-HK/quote/FTXG.US.md) - [HSY.US](https://longbridge.com/zh-HK/quote/HSY.US.md) - [NSRGF.US](https://longbridge.com/zh-HK/quote/NSRGF.US.md) ## 相關資訊與研究 - [雀巢、達能股價小幅下滑，嬰兒配方奶粉召回事件持續受關注](https://longbridge.com/zh-HK/news/287055015.md) - [雀巢求變：冰激凌業務被 “踢出羣聊”，脆脆鯊遊進了冰櫃](https://longbridge.com/zh-HK/news/286988575.md) - [Netflix 擴大進軍消費品 佈局零食、玩具領域](https://longbridge.com/zh-HK/news/287012297.md) - [家樂福改名倒數 羅智先：7 月起停用舊名稱](https://longbridge.com/zh-HK/news/287008447.md) - [統一美麗生活事業衝刺！康是美與星巴克達 600 店、「願秀門市」登場](https://longbridge.com/zh-HK/news/286863215.md)