---
title: "星巴克公佈兩年來首次實現收入和盈利增長"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/288485575.md"
description: "星巴克報告稱，自 2023 年以來首次實現了同比收入和盈利增長，這得益於美國客流量的增加和全球銷售的提升。公司將這一轉變歸因於服務改進、菜單創新以及一項煥新的忠誠度計劃，該計劃實現了創紀錄的活躍獎勵會員數量。儘管面臨來自 Dutch Bros 和麥當勞的競爭，星巴克仍專注於重建其高端咖啡市場的地位"
datetime: "2026-06-02T22:23:11.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/288485575.md)
  - [en](https://longbridge.com/en/news/288485575.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/288485575.md)
---

# 星巴克公佈兩年來首次實現收入和盈利增長

Growth returns: Starbucks saw revenue and earnings rise year-over-year for the first time since 2023, driven by stronger U.S. traffic and global sales gains. Strategy in action: Service improvements, menu innovation, and a revitalized loyalty program boosted engagement, with record active Rewards membership reported. Competitive landscape: Dutch Bros and McDonald’s remain strong rivals, but Starbucks’ operational focus is rebuilding its premium coffee market position.

### 相關股票

- [SBUX.US](https://longbridge.com/zh-HK/quote/SBUX.US.md)
- [MCD.US](https://longbridge.com/zh-HK/quote/MCD.US.md)
- [BROS.US](https://longbridge.com/zh-HK/quote/BROS.US.md)

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