---
title: "Xbox 正在探索 ‘截然不同’ 的遊戲主機商業模式"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/289317209.md"
description: "微軟正在重新評估其下一代 Project Helix 遊戲主機計劃，並在 RAMageddon 危機後探索 “截然不同” 的商業模式。Xbox 領導層旨在確保新硬件保持可負擔和靈活，表明他們的主機戰略發生了重大轉變"
datetime: "2026-06-10T11:15:39.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289317209.md)
  - [en](https://longbridge.com/en/news/289317209.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289317209.md)
---

# Xbox 正在探索 ‘截然不同’ 的遊戲主機商業模式

The RAMageddon crisis has got Microsoft rethinking its Xbox console hardware business. Xbox CEO Asha Sharma and Xbox strategy chief Matthew Ball have both revealed this week that Microsoft is re-evaluating plans for its next-generation Project Helix console and exploring "radically different" console business models in the meantime.

"We are working very hard to rethink everything that we can about Helix, which is a console we are committed to shipping, and we are very cognizant of the ways in which we need to change as a company to make sure it is affordable, to make sure that it's flexible," said Ball in an interview with _The Game Business_ …

Read the full story at The Verge.

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