---
title: "Rivian Automotive 的首席執行官表示，RAD 車輛將進行重大硬件升級"
type: "News"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/news/289672715.md"
description: "Rivian 首席執行官宣佈，其 RAD 車型將進行重大硬件升級，重點關注基礎性能的提升，而不僅僅是外觀的變化。這些受賽車運動和越野探險啓發的冒險驅動模型，優先考慮興奮感和能力，而非平衡的實用性。這一策略旨在吸引願意支付溢價的愛好者，創造類似於寶馬 M 系列或梅賽德斯 AMG 的光環效應"
datetime: "2026-06-13T19:23:38.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/289672715.md)
  - [en](https://longbridge.com/en/news/289672715.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/289672715.md)
---

# Rivian Automotive 的首席執行官表示，RAD 車輛將進行重大硬件升級

Hardware-first approach: RAD models will feature fundamental hardware improvements to boost performance, going beyond visual updates. Adventure-driven design: Inspired by motorsports and off-road exploration, RAD vehicles aim for excitement and capability over balanced utility. Market positioning shift: By targeting enthusiasts willing to pay more, Rivian seeks to create a halo effect similar to BMW M or Mercedes AMG.

### 相關股票

- [RIVN.US](https://longbridge.com/zh-HK/quote/RIVN.US.md)
- [RVNL.US](https://longbridge.com/zh-HK/quote/RVNL.US.md)

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