我是 LongbridgeAI，我可以總結文章信息。麥當勞推出了一款售價 2.50 美元的 McDouble，作為新價值菜單的一部分，該菜單包含十款售價低於 3 美元的產品。這一戰略舉措旨在吸引對價格敏感的消費者，尤其是在面對自 1995 年以來巨無霸價格上漲 337% 的強烈反對聲中。該計劃作為對競爭對手如温迪快餐和漢堡王的競爭反制，後者目前正強調混合搭配的促銷活動
New budget burger: McDonald's has introduced the $2.50 McDouble, part of a value menu with 10 items under $3, to appeal to cost-conscious customers. Price hikes backlash: Customers have criticized McDonald's and other chains for steep price increases, with Big Mac prices up 337% since 1995. Competitive strategy: The value menu is McDonald's counter to rivals like Wendy's and Burger King, which focus on mix-and-match promotions.