--- title: "Meta 通過推出售價 299 美元的型號擴大了智能眼鏡的領先優勢，使得蘋果和 Snapchat 在人工智能可穿戴設備競賽中處於追趕狀態" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/290584101.md" description: "Meta 正在通過推出價格為 299 美元的實惠型號來擴大其在智能眼鏡市場的領先地位，顯著低於競爭對手如蘋果的 Vision Pro 和 Snapchat 的高價眼鏡。這些新設備由依視路（EssilorLuxottica）製造，旨在吸引對價格敏感的 Z 世代和千禧一代消費者。這一戰略舉措與 Snapchat 針對開發者的昂貴規格和蘋果的高端耳機形成對比，使 Meta 能夠捕捉更廣泛的大眾市場，而競爭對手則在高價位上苦苦掙扎" datetime: "2026-06-23T15:05:40.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/290584101.md) - [en](https://longbridge.com/en/news/290584101.md) - [zh-HK](https://longbridge.com/zh-HK/news/290584101.md) --- # Meta 通過推出售價 299 美元的型號擴大了智能眼鏡的領先優勢，使得蘋果和 Snapchat 在人工智能可穿戴設備競賽中處於追趕狀態 Meta Platforms continues to gain momentum in the smart-glasses race with an extended push into affordable eyewear priced at $299, below its current Ray-Ban Meta Wayfarer model, Snapchat's $2,200 glasses, and Apple's $3,000-plus Vision Pro headset. Bloomberg reports that Meta unveiled the Adventurer and Fury glasses, each priced at $299 - or about $80 below its Ray-Ban Meta Wayfarer smart glasses model. Meta also introduced a $399 Starfire model in collaboration with Kylie Jenner, targeting cash-strapped Gen Z and millennial consumers. EssilorLuxottica, Meta's smart-glasses partner and the parent of Ray-Ban and Oakley, will manufacture the new models. _Meta's new Adventurer smart glases.Photographer: Mark Gurman/Bloomberg_ We have detailed Meta's smart-glasses supply chain at length, and Goldman analyst Jerry Shen recently published a deep dive mapping the key suppliers powering the emerging AI and AR eyewear markets. EssilorLuxottica's CEO said the cheaper Meta smart glasses are designed to "**drive access to broader audiences**," adding that "**more price-sensitive consumers will have an opportunity to experience the power that wearables bring into their everyday lives**." Last week, Snapchat CEO Evan Spiegel debuted goofy $2,220 smart glasses... > Evan Spiegel showing off the new Specs AR glasses to the public for the first time. pic.twitter.com/pCYBLU9xxH > > — Nathie (@NathieVR) June 16, 2026 ...which Wall Street analysts viewed less as a mass-market consumer glasses and more as a developer kit, given the steep price point. Clearly, Spiegel learned little from Apple's Vision Pro debut a few years ago, which failed to attract mainstream consumers because of its $3,000-plus price point. Apple has certainly taken note of Meta's successful push into smart glasses and is expected to launch more affordable glasses in late 2027. ### 相關股票 - [SNAP.US](https://longbridge.com/zh-HK/quote/SNAP.US.md) - [META.US](https://longbridge.com/zh-HK/quote/META.US.md) - [ESLOY.US](https://longbridge.com/zh-HK/quote/ESLOY.US.md) - [METU.US](https://longbridge.com/zh-HK/quote/METU.US.md) - [METD.US](https://longbridge.com/zh-HK/quote/METD.US.md) - [FBL.US](https://longbridge.com/zh-HK/quote/FBL.US.md) - [METW.US](https://longbridge.com/zh-HK/quote/METW.US.md) - [FBY.US](https://longbridge.com/zh-HK/quote/FBY.US.md) - [FBYY.US](https://longbridge.com/zh-HK/quote/FBYY.US.md) - [MAGX.US](https://longbridge.com/zh-HK/quote/MAGX.US.md) - [AAPL.US](https://longbridge.com/zh-HK/quote/AAPL.US.md) - [NA.US](https://longbridge.com/zh-HK/quote/NA.US.md) - [EL.US](https://longbridge.com/zh-HK/quote/EL.US.md) - [GS.US](https://longbridge.com/zh-HK/quote/GS.US.md) - [W4VR.SG](https://longbridge.com/zh-HK/quote/W4VR.SG.md) ## 相關資訊與研究 - [Piper Sandler 上調 Synopsys 評級，看好英特爾晶圓廠動能與蘋果商機](https://longbridge.com/zh-HK/news/290574128.md) - [Meta 洩露追蹤員工滑鼠及鍵盤等數據 急叫停內部 AI 訓練計劃](https://longbridge.com/zh-HK/news/290500730.md) - [Meta 追蹤員工計畫驚傳內洩隱私資料，緊急關閉並展開調查](https://longbridge.com/zh-HK/news/290503376.md) - [手機要被取代了？Snap 推 2195 美元 AI 眼鏡](https://longbridge.com/zh-HK/news/289958095.md) - [Meta 推出售價 299 美元起的全新 AI 智能眼鏡](https://longbridge.com/zh-HK/news/290579278.md)