--- title: "聽：CNBC 首席執行官 KC Sullivan 談在 Versant 剝離後如何在數字化世界中轉型其線性電視業務：‘我們非常積極進取’" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/291340313.md" description: "CNBC 總裁 KC Sullivan 討論了在 Versant Media 分拆後，網絡從傳統有線電視向多平台數字化轉型的過程。Sullivan 強調了一種 “進攻” 策略，指出在人工智能顛覆的背景下，快速決策、招聘和新合作伙伴關係的重要性。目標是在高度競爭的媒體環境中，通過在碎片化的平台上提供差異化的內容，以維持觀眾的參與度" datetime: "2026-06-30T22:22:39.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/291340313.md) - [en](https://longbridge.com/en/news/291340313.md) - [zh-HK](https://longbridge.com/zh-HK/news/291340313.md) generator: "portal-rs" --- # 聽：CNBC 首席執行官 KC Sullivan 談在 Versant 剝離後如何在數字化世界中轉型其線性電視業務：‘我們非常積極進取’ On today’s episode of “Daily Variety” podcast, CNBC president KC Sullivan discusses the channel’s evolution following the Versant Media spinoff. The preeminent financial news network is transforming from a business rooted in linear cable to multiplatform digital. “We’re very much on offense,” Sullivan told *Variety* during last week’s Cannes Lions festival. Sullivan, who has logged 17 years with CNBC and has held the top job since 2022, addressed the big issue that was on everyone’s lips at the festival: AI and the business disruption that is affecting every sector. For CNBC, that’s a big opportunity and also a challenge. “Disruption is everywhere. And I think it’s an opportunity from an editorial coverage perspective. The amount of news flow is massive, whether it’s the intersection between Washington and Wall Street and business or AI disruption that’s disrupting all industries. The amount of content is massive, but also for our business and our ability to differentiate the content we have,” Sullivan says. “There’s a massive amount of commoditized content that’s out there. But I think for trusted brands that are delivering differentiated content, which is what we think about every day, that’s more and more important. We’re focusing on making sure we get our content to our audience how and where they want that. Because in years past there were only a few places where \[CNBC\] content was consumed. Now there’s been huge fragmentation of consumption. So you need to make sure that the content is getting delivered where and how that the audience wants it.” CNBC was part of the Versant Media spinoff from NBCUniversal that took effect earlier this year. The transition has been energizing for the organization, Sullivan says. “It’s a totally different game for us. We’re very much on the offense. We’re hiring. We’re looking at partnerships in a different way. We’re looking at M&A in a different way,” Sullivan says. “We have a very flat structure. So decision-making happens quickly and with a lot of urgency, and that’s been a really fun place to be in an industry that’s being highly disrupted. There are other media companies that are tightening the belt every quarter. We very much are trying to think about what’s the next big win? What’s the transformational win that we can do and we have the resources to do it. We have the management and board support to do it. Culturally, it’s been an injection of excitement for the organization.” ***Listen to Daily Variety*** ***on iHeartPodcasts, Apple Podcasts, Variety’s YouTube Podcast channel, Amazon Music, Spotify and other podcast platforms.*** #### Read More About: - CNBC, - Daily Variety, - KC Sullivan ### 相關股票 - [VSNT.US](https://longbridge.com/zh-HK/quote/VSNT.US.md) - [VSNTV.US](https://longbridge.com/zh-HK/quote/VSNTV.US.md) ## 相關資訊與研究 - [Versant 2026 年第二季度收益：線性下降超過了平台增長](https://longbridge.com/zh-HK/news/295101093.md) - [FULL SWING 推出了新的連接應用程序 - 模擬器體驗，增強的性能跟蹤功能，並新增了 VICTORY RANCH 高爾夫俱樂部 | VSNT 股票新聞](https://longbridge.com/zh-HK/news/296138281.md) - [JobAssist 推出了一個由人工智能驅動的平台，用於工作發現、匹配和申請自動化](https://longbridge.com/zh-HK/news/296527556.md) - [為什麼 Wolfe Research 剛剛將英偉達股票列為其 AI 領域的首選](https://longbridge.com/zh-HK/news/296822517.md) - [PZU：穩健的收入和利潤增長、強大的資本實力以及戰略擴張推動了強勁的業績表現](https://longbridge.com/zh-HK/news/296436534.md) --- > **免責聲明: 本文僅供參考，不構成任何投資建議。**