伯恩利在僅僅六週後就終止了主要贊助商 Finotive 的合作，並將 Vertu 提升為球衣贊助商
我是 LongbridgeAI，我可以總結文章信息。伯恩利在新賽季冠軍聯賽開始前僅幾個小時終止了與 Finotive 為期六週的贊助協議，並將 Vertu 提升為主要球衣贊助商。俱樂部表示，終止與 Finotive 的協議是出於保護自身利益的考慮，該協議曾出現在 JJ Watt 設計的球衣上。自 2022 年以來一直是長期合作伙伴的 Vertu 現在將成為球衣的主要贊助商。伯恩利計劃與球迷溝通，關於已經購買的帶有 Finotive 品牌的複製球衣
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Burnley have announced car seller Vertu as their main sponsor after terminating a recent deal with trading platform Finotive just hours before the start of the new Championship season.
Finotive was announced as Burnley’s front-of-shirt partner in early July but the club confirmed this morning that the deal had been scrapped after just six weeks for unspecified reasons.
“Burnley Football Club is disappointed to confirm that its agreement with Finotive has been terminated,” it said.
“We have acted decisively to protect the club’s interests, and those of our supporters, while ensuring preparations for the new season continue uninterrupted, both on and off the pitch.”
Finotive was established in 2021, is registered in Cyprus, has offices in Dubai and is run by English CEO Oliver Newland.
On seeing Burnley wear Finotive-branded shirts during a US tour last month, Newland wrote on social media: “This is just the beginning of an exciting new chapter for Finotive”.
Just two weeks ago the club launched a new away kit, designed by shareholder and former NFL star JJ Watt, featuring Fintove branding.
The association proved short-lived, however, and on Thursday Lancashire media were reporting that doubts had emerged about the sponsorship.
Burnley confirmed it was dead on Friday morning and swiftly announced that Vertu, a commercial partner of the club since 2022, would be promoted to main shirt sponsor.
It came just hours before the Championship season is due to kick off on Friday night. Burnley’s first game back in the second tier, following relegation last season, is on Sunday at home to West Ham United.
“Vertu has been a valued and trusted partner of the club, and this new relationship is a natural next step for two organisations that share a commitment to ambition, innovation and long-term success,” said Burnley chairman Alan Pace.
“From our very first conversations, it was clear there was a shared vision for what this new partnership could achieve, and we look forward to working even more closely together and creating exciting new opportunities for our supporters throughout the season.”
The club said it would be communicating with fans who had bought replica shirts with Finotive’s branding on the front.