--- title: "中國前首富鍾睒睒批評電商平台抑制實體零售，並加劇價格戰" type: "News" locale: "zh-HK" url: "https://longbridge.com/zh-HK/news/296298322.md" description: "農夫山泉創始人鍾睒睒批評電子商務平台充當算法中介，破壞傳統零售，抑制創造力，並引發有害的價格戰。他認為這會損害社會生產力和產品質量。雖然支持者同意對平台主導地位的擔憂，但批評者認為他忽視了電子商務的效率，並關注了關於需求疲軟的錯誤問題" datetime: "2026-08-19T03:46:42.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/296298322.md) - [en](https://longbridge.com/en/news/296298322.md) - [zh-HK](https://longbridge.com/zh-HK/news/296298322.md) generator: "portal-rs" --- # 中國前首富鍾睒睒批評電商平台抑制實體零售，並加劇價格戰 E-commerce platforms have become a new class of intermediaries, displacing traditional wholesalers and distributors while gaining greater influence over merchants through algorithm-driven systems, Zhong, founder of beverage giant Nongfu Spring, said earlier this month on state broadcaster *CCTV*’s Dialogue program. "Traditional distributors operated under relatively transparent and predictable fee structures," Zhong said, as quoted by *China Daily*. "Today, platforms determine transaction commissions through algorithms and decide which merchants receive traffic." These companies are marketed as "technology platforms" but essentially function as "middlemen," he added. Zhong said the expansion of these platforms has put substantial pressure on brick-and-mortar retailers and contributed to the disappearance of distributors operating in China’s cities. He argued that they are changing consumer behavior, reducing people’s engagement with their physical surroundings and killing off the emotional and spontaneous purchases that traditional stores relied on. "People spend their days absorbed in phone screens, with their thoughts confined there," Zhong said. "Where are creativity and emotional experiences?" Zhong also noted that the race to cut prices rather than improve quality reflects "how immature the market economy is" and that price wars are the form of competition that causes the most damage to social productive forces. Zhong Shanshan, Chairman of Nongfu Spring Co., Ltd., delivers a speech at a press conference in Beijing, China, May 6, 2013. Photo by Oriental Image via Reuters The billionaire’s remarks quickly drew mixed responses, reigniting the debate over e-commerce platforms’ market power as they compete aggressively on price, subsidies and merchant traffic, according to *ThinkChina* magazine. Supporters said Zhong voiced concerns shared by merchants and consumers over "platform dominance" as these platforms’ massive influence over pricing and traffic has left merchants increasingly reliant on discounts and paid exposure and consumers subject to algorithm-driven shopping. They argued that these companies, supposedly built to eliminate middlemen, have instead become powerful intermediaries themselves and are squeezing both sides while ensuring themselves a steady profit. Meanwhile, critics pointed out that Zhong overlooked the efficiency, competition and convenience e-commerce platforms have brought and that he was targeting the wrong problem by focusing on platforms instead of weak demand and excess supply. Some also accused Zhong of using an old-school business mindset to attack the emerging platform commerce and defend the distribution model that has long underpinned Nongfu. Sales channels were one of the factors contributing to the rise of Nongfu, which was founded by Zhong in 1996, besides water sources, marketing strategy and cost controls. Zhong, a former journalist, had raised the capital to launch the firm from selling a nutritional product after several failed ventures, according to *Bloomberg*. He once held the title of the richest man in China before he was overtaken in 2024 by Zhang Yiming, founder of TikTok parent ByteDance. Zhong briefly reclaimed the top spot later that year but now ranks second, with an estimated net worth of $60.9 billion, compared with Zhang’s $69.3 billion, according to *Forbes*’ real-time data. Zhong has, in recent years, been vocal about his criticism of e-commerce platforms and price competition. In late 2024 he publicly took aim at Pinduoduo, the Chinese equivalent of Temu, for its pricing system, which he said has done great harm to China’s brands and industries, *CNN* reported. "\[The\] Blind pursuit of low prices, especially through internet-driven price wars, is destroying the quality of Chinese products and undermining China’s economy," he said at a company in early 2025, as quoted by the *South China Morning Post*. ### 相關股票 - [09633.HK](https://longbridge.com/zh-HK/quote/09633.HK.md) - [PDD.US](https://longbridge.com/zh-HK/quote/PDD.US.md) ## 相關資訊與研究 - [農夫山泉創始人鍾睒睒表示，城市中的情感消費受到抑制；電商平台的能力需要得到控制](https://longbridge.com/zh-HK/news/295348193.md) - [農夫山泉 2026 年上半年淨利潤為人民幣 88.87 億元，同比增長 16.6%；不派發中期股息](https://longbridge.com/zh-HK/news/296929066.md) - [一週回顧 | 有贊累跌 6.4%，一致目標價高於現價](https://longbridge.com/zh-HK/news/298093571.md) - [國會議員表示，TikTok 取消了會議以避免回答有關兒童安全的問題](https://longbridge.com/zh-HK/news/297948416.md) - [ZAWYA：網絡推出單一支付整合方案](https://longbridge.com/zh-HK/news/298164543.md) --- > **免責聲明: 本文僅供參考，不構成任何投資建議。**