---
type: "Topics"
locale: "zh-HK"
url: "https://longbridge.com/zh-HK/topics/25062191.md"
description: "$Alibaba(BABA.US)【Minsheng Overseas 丨 Yi Yongjian Team】Re-evaluating Alibaba: This year's Tmall Double 11 is expected to welcome the most purchasing users in history# This year's Tmall Double 11 is expected to welcome the most purchasing users in history, with 88VIP membership scale maintaining double-digit growth.[Rose] Pre-sale starts on October 14 - October 31 at 24:00, Taotian has accumulated 373 brands with transactions exceeding 100 million, the number of 88VIP members placing orders has increased by over 60% compared to the same period last year, and the per capita purchase amount has increased by over 30% year-on-year, with 88VIP member visits increasing by 50% year-on-year.[Rose] # Taotian's multi-category performance leadsAccording to Magic Mirror data, the total sales of the beauty, clothing, home appliances, and digital 3C industries achieved an 8% year-on-year growth during the first wave of core selling period compared to last year.[Rose] # Significant increase after WeChat enters TaobaoAccording to the latest data from QuestMobile, the number of new installations of the Taobao app in September increased by 55% year-on-year, reaching the highest value in the past four years; in terms of monthly active user scale, Taobao added 18.67 million in September, with a total monthly active scale reaching 944 million, setting a new historical high.Currently, the exclusive user scale of WeChat relative to Taobao is 245 million, of which 190 million users are comprehensive e-commerce users, and the number of users using comprehensive e-commerce apps more than 40 times a month reaches 8.61 million.At the same time, according to Latepost, this year Alibaba will no longer hold a Tmall gala for Double 11, and will directly subsidize the event budget to merchants and products.# Re-evaluating Alibaba: EBITDA re-evaluation after the stabilization of the e-commerce landscape + Alibaba technology re-evaluation + re-evaluation of the reduction of losses in related businesses.# Cheap is the hard truth, and recommending Alibaba and PDD is not in conflict.$BABA 2x Long Daily ETF - GraniteShares(BABX.US)$BABA-W(09988.HK)"
datetime: "2024-11-05T00:10:34.000Z"
locales:
  - [en](https://longbridge.com/en/topics/25062191.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/25062191.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/25062191.md)
author: "[momoM](https://longbridge.com/zh-HK/profiles/7524795.md)"
---

> 支持的語言: [English](https://longbridge.com/en/topics/25062191.md) | [简体中文](https://longbridge.com/zh-CN/topics/25062191.md)


# $Alibaba(BABA.US)【Minsheng Overseas 丨 Yi Yongjian …


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