--- title: "European Auto Market | Norway June 2025: Pure Electric Vehicles Account for 96.9%, Tesla Takes 1/3" type: "Topics" locale: "zh-HK" url: "https://longbridge.com/zh-HK/topics/31743468.md" description: "In June 2025, Norway's passenger car market was once again completely swept by the wave of electrification, with pure electric vehicles accounting for 96.9%, almost completely replacing traditional fuel-powered vehicles. Tesla regained its dominant market position thanks to the strong performance of the Model Y. Behind this structural transformation, Chinese brands continue to increase their presence in the Norwegian market. Not only have BYD and ZEEKR steadily climbed the sales rankings, but Exlantix from Exeed also made its debut, showcasing Chinese automakers' exploration and breakthroughs in the European high-end pure electric vehicle segment. This article will provide an overview of Norway's overall market structure..." datetime: "2025-07-13T01:45:32.000Z" locales: - [en](https://longbridge.com/en/topics/31743468.md) - [zh-CN](https://longbridge.com/zh-CN/topics/31743468.md) - [zh-HK](https://longbridge.com/zh-HK/topics/31743468.md) author: "[芝能-烟烟](https://longbridge.com/zh-HK/profiles/11273666.md)" --- > 支持的語言: [English](https://longbridge.com/en/topics/31743468.md) | [简体中文](https://longbridge.com/zh-CN/topics/31743468.md) # European Auto Market | Norway June 2025: Pure Electric Vehicles Account for 96.9%, Tesla Takes 1/3 ​​ In June 2025, Norway's passenger car market was once again swept by the wave of electrification, with pure electric vehicles accounting for 96.9%, almost completely replacing traditional fuel-powered vehicles. Tesla regained its dominant market position with the strong performance of the Model Y. Behind this structural transformation, Chinese brands continue to expand their presence in the Norwegian market. Not only did BYD and ZEEKR steadily climb the sales rankings, but Exlantix from Exeed also made its debut, showcasing Chinese automakers' exploration and breakthroughs in the European high-end pure electric vehicle market.   This article will analyze the overall market structure in Norway and focus on the performance and strategic evolution of Chinese brands.   **01** **Norway's Market Structure:**   **Electrification Becomes Mainstream,** **Tesla Regains Dominance**   In June 2025, Norway's new car registrations reached 18,376 units, a year-on-year increase of 4.9%, showing relatively stable performance.   **What's truly noteworthy is the shift in the share of electric powertrains.** **◎** Sales of pure electric vehicles reached 17,799 units, a 27% year-on-year surge, with a market penetration rate of 96.9%, almost matching the historical record set in April.   **◎** In contrast, plug-in hybrid and hybrid vehicles saw significant decline of 83.7% and 89.1%, respectively. **◎** Fuel-powered vehicles were almost completely marginalized, with gasoline and diesel cars accounting for only 0.3% and 0.8%, respectively. **From a brand perspective:** **◎** Tesla regained the top spot with 5,646 units sold and a 30.7% market share, growing by 53.8%.   **◎** Volkswagen ranked second with 1,956 units and a 10.6% market share. Despite growing over 50% year-on-year, it still struggled to close the gap with Tesla.   **◎** Volvo and Toyota faced challenges, with sales declining by 21.4% and 65.2%, respectively, further compressing their market shares to single digits. **In terms of models:** **◎** The most representative model was the Tesla Model Y, which sold 5,004 units in June, capturing 27.2% of the market, a 115.3% year-on-year increase, demonstrating its immense market influence.   **◎** Following were the Toyota bZ4X(825 units, 4.5%), Volkswagen ID.4(714 units, 3.9%), and Tesla Model 3(639 units, 3.5%).   **◎** Models like the Volkswagen ID.7, Skoda Enyaq, and Volvo EX series continue to elevate the product hierarchy in the electric vehicle segment. Several high-end models performed well, such as the Volvo EX90 climbing to 12th place, Polestar 3 surging 2080% to 14th, BMW i4 nearly doubling its sales, and the Ford Explorer seeing a 22-fold increase.   Despite being niche products, their strong performance in the pure electric market reflects Norwegian users' growing acceptance of high-end electric vehicles. **02** **Chinese Brands in Norway:** **Steady Progress, Emerging Presence** **In June, Chinese brands collectively performed well, demonstrating deeper market penetration and growing recognition.** **◎** BYD ranked eighth with 754 units sold and a 4.1% market share, surging 450% year-on-year, showcasing strong product competitiveness and channel expansion. Its flagship model, the Sealion 7(Seal 07), sold 604 units in June, ranking fifth overall—a breakthrough performance for the brand in the European market. **◎** ZEEKR also made progress, selling 112 units in June with a 0.6% market share. While still niche, its premium positioning has begun to attract some users, with its flagship model, the ZEEKR 7x, delivering 89 units—a solid performance given the brand's limited market presence.   **◎** XPeng sold 346 units in June, up 236% year-on-year, primarily driven by the G6(203 units)and G9(137 units). The G6, in particular, has found a niche in the compact electric SUV market with its competitive pricing and strong range. In June, the XPeng G6 ranked 24th, while the G9 ranked 31st, jointly supporting the brand's steady market share growth.   **◎** Among other Chinese brands, MG sold 475 units in June, down 78.4% year-on-year, possibly due to lagging product updates; **◎** Voyah sold only 28 units but maintained triple-digit growth; **◎** Hongqi sold 64 units, up 178% year-on-year, continuing to test the waters in the high-end electric vehicle market.   **Overall, Chinese brands are forming a multi-tiered structure:** **◎** BYD, XPeng, and ZEEKR form the core, with stable monthly sales;   **◎** Hongqi, Voyah, and Exeed are in the exploration phase, seeking differentiated positioning and technological implementation.   **Summary** **Norway's highly electrified, policy-friendly, and mature market provides a 'pressure test' environment for Chinese new energy vehicles. Brands like BYD, XPeng, and ZEEKR are gradually gaining a foothold.**​​​​ ### 相關股票 - [BYD (002594.CN)](https://longbridge.com/zh-HK/quote/002594.CN.md) - [BYD Company Limited (BYDDF.US)](https://longbridge.com/zh-HK/quote/BYDDF.US.md) - [BYD Company (BYDDY.US)](https://longbridge.com/zh-HK/quote/BYDDY.US.md) - [BYD COMPANY-R (81211.HK)](https://longbridge.com/zh-HK/quote/81211.HK.md) - [BYD COMPANY (01211.HK)](https://longbridge.com/zh-HK/quote/01211.HK.md) - [Tesla (TSLA.US)](https://longbridge.com/zh-HK/quote/TSLA.US.md) - [XI2CSOPTSLA (07366.HK)](https://longbridge.com/zh-HK/quote/07366.HK.md) - [Direxion Daily TSLA Bull 2X Shares (TSLL.US)](https://longbridge.com/zh-HK/quote/TSLL.US.md) - [ZEEKR Intelligent Tech (ZK.US)](https://longbridge.com/zh-HK/quote/ZK.US.md) - [BYD HK SDR 10to1 (HYDD.SG)](https://longbridge.com/zh-HK/quote/HYDD.SG.md)