--- title: "American Auto Market | Mexico June 2025: Demand Under Pressure, Chinese Brands Maintain Growth Momentum" type: "Topics" locale: "zh-HK" url: "https://longbridge.com/zh-HK/topics/32005657.md" description: "In June 2025, sales in Mexico's light vehicle market fell by 5.7% year-on-year to 116,062 units, putting pressure on the overall market performance. In terms of segment brands and models, Japanese brands remained strong, with Nissan leading the market with an 18.2% share. While most brands faced declining sales, Chinese brands bucked the trend, with Changan surging 215.8% year-on-year, and JAC and MG also showing market resilience. As local market preferences for small pickups and economy cars become clearer, Chinese brands are leveraging their price and configuration advantages..." datetime: "2025-07-19T01:05:30.000Z" locales: - [en](https://longbridge.com/en/topics/32005657.md) - [zh-CN](https://longbridge.com/zh-CN/topics/32005657.md) - [zh-HK](https://longbridge.com/zh-HK/topics/32005657.md) author: "[芝能-烟烟](https://longbridge.com/zh-HK/profiles/11273666.md)" --- > 支持的語言: [English](https://longbridge.com/en/topics/32005657.md) | [简体中文](https://longbridge.com/zh-CN/topics/32005657.md) # American Auto Market | Mexico June 2025: Demand Under Pressure, Chinese Brands Maintain Growth Momentum ​​ In June 2025, the Mexican light vehicle market sales fell by 5.7% year-on-year to 116,062 units, with the overall market performance under pressure. From the perspective of brand and model performance, Japanese brands remain strong, especially Nissan, which maintains the first position with an 18.2% market share. Amidst the general decline in sales across various brands, Chinese brands are growing against the trend, with Changan surging by 215.8% year-on-year, and JAC and MG also showing certain market resilience.   As the local market's preference for small pickups and economical sedans becomes increasingly clear, Chinese brands are gradually gaining ground with their price and configuration advantages. **01**  **Overall Market Structure in Mexico** **and Brand Competition Landscape**   In the first half of 2025, the cumulative sales of light vehicles in Mexico were 709,424 units, basically flat year-on-year, with only a slight decline of 0.1%. The market in June faced more significant pressure, with a year-on-year decline of 5.7%, reflecting the pressure on terminal demand amid high interest rates and economic uncertainty.   **From the perspective of power structure, the Mexican market is still dominated by traditional fuel vehicles, with a low penetration rate of new energy vehicles.** The pace of electrification transformation is slow, mainly limited by insufficient charging infrastructure and high consumer price sensitivity. The main market is concentrated in A0-B class sedans, small SUVs, and small pickups, with vehicle purchases primarily considering practicality. **At the brand level**   **◎** Nissan continues to maintain its leading position in the market, with sales of 21,153 units in June, accounting for 18.2% of the market share, almost twice that of the second-place General Motors.   **◎** General Motors (Chevrolet) ranks second with 13,584 units, a year-on-year decline of 13.4%. **◎** The brands ranked third to fifth are Volkswagen (10,471 units), Toyota (10,162 units), and Kia (9,410 units), with Kia showing outstanding performance, growing by 5.7% year-on-year, steadily rising.   **◎** Amidst the general pressure on traditional strong brands, the most eye-catching performance comes from the highly localized pickup brand Ram in the Latin American market, with a year-on-year growth of 93.7%, reaching 3,154 units. Its 700 and 1200 small pickup models have captured the preference of Latin American consumers for affordable and practical models.   **In terms of models**   **◎** Nissan Versa remains the sales champion in the Mexican market, despite a year-on-year decline of 20.2%, with 6,368 units delivered in June.   **◎** Following closely are Kia K3 (4,909 units, up 21.3% year-on-year) and Nissan NP300 pickup (4,409 units). **It is worth noting that most of the top ten models are compact cars and economical SUVs from brands such as Nissan, Volkswagen, Kia, Hyundai, and Chevrolet. This reflects the high dependence of the Mexican consumer market on entry-level models.** **◎** Hyundai Grand i10 and Nissan Sentra ranked sixth and seventh with growth rates of 38.1% and 23.5%, respectively, indicating that the market for economical sedans remains vibrant.   **◎** Volkswagen Saveiro, Jetta, and Nissan X-Trail also made it into the top ten, covering multiple segments such as sedans, hatchbacks, and SUVs. **02**  **Market Performance and Competitive Position of Chinese Brands** **in Mexico**   It is important to note that the data for Chery and BYD in Mexico has not been released.   **Amidst the general pressure on many brands in the Mexican market, Chinese brands are rising against the trend, with remarkable performance.**   **◎** Changan Automobile became the fastest-growing brand this month, with a year-on-year increase of 215.8%, reaching 1,601 units, significantly surpassing last year's 507 units, and its ranking jumped from 28th last year to 16th, showing strong expansion momentum.   **◎** JAC also remained stable at 15th place, with sales of 2,044 units in June, a slight year-on-year decline of 2.8%, but its cumulative sales still showed positive growth.   JAC has been in the Mexican market for a long time, focusing on Frison pickups and SUVs as its main products, covering both commercial and passenger markets. Its Frison sales in June reached 758 units, a year-on-year increase of 32.5%, showing certain market stickiness. **◎** MG (MG), despite a 10.7% decline in June sales, still ranked 9th among all brands with 3,665 units, making it the largest player among all Chinese brands. Especially the MG GT model performed well, with sales of 1,364 units this month, a year-on-year surge of more than 15 times, showing its rapid rise in the compact car market.   **◎** Great Wall Motors sold 1,039 units in June, a year-on-year decline of 20.1%, but still achieved a cumulative growth of 9.5% in the first half of the year. Its main models, such as the Cannon series pickups, have certain appeal among small and medium-sized enterprises in Mexico. **◎** It is worth mentioning that Changan's newly launched Deepal brand also achieved its first sales this month, delivering 24 units, providing a testing ground for future high-end new energy models.   **◎** SAIC's IM Motors also started testing the waters in Mexico, delivering 10 units in June. Although the volume is small, it represents the forward-looking exploration of Chinese brands in the direction of intelligence and new energy. **In terms of models, Chinese brands are mainly concentrated in pickups and A-class sedans.**   **◎** JAC Frison, MG GT, and MG 5 are particularly active in the economical segment. **◎** Although Changan currently does not have specific hot-selling models on the list, its main products are still expected to be the CS series SUVs and UNI series new cars. Considering the high acceptance of high-cost-performance SUVs in the Mexican market, Changan's products still have expansion potential in the future.   **Summary**   **In June 2025, the Mexican car market is dominated by traditional Japanese and American brands, but Chinese brands are gradually breaking the old pattern with flexible product combinations, strong cost control, and localization strategies. The high growth of Changan and the explosive performance of the MG GT prove that Chinese brands have strong competitiveness in the entry-level market.**​​​​ ### 相關股票 - [JAC (600418.CN)](https://longbridge.com/zh-HK/quote/600418.CN.md) - [Nissan Motor (NSANY.US)](https://longbridge.com/zh-HK/quote/NSANY.US.md)