--- title: "Total number of stores reached 26,206! Luckin Coffee's Q2 financial report is out, continuing to lead the domestic coffee market." type: "Topics" locale: "zh-HK" url: "https://longbridge.com/zh-HK/topics/32493248.md" description: "With the significant increase in consumer acceptance and frequency of coffee consumption, the Chinese coffee market has entered a critical stage of rapid expansion and deep restructuring. In this context, the speed of store expansion determines who can capture this round of demand growth. According to the recently released Q2 2025 financial report by Luckin Coffee, the total number of Luckin Coffee stores reached 26,206 in the second quarter, an 8.8% increase from the end of the previous quarter, maintaining its position as the domestic coffee chain brand with the highest number of stores. The average monthly transacting customers increased by 31.6% year-on-year, reaching 91.7 million, and the cumulative number of transacting customers exceeded 380 million..." datetime: "2025-08-01T02:40:58.000Z" locales: - [en](https://longbridge.com/en/topics/32493248.md) - [zh-CN](https://longbridge.com/zh-CN/topics/32493248.md) - [zh-HK](https://longbridge.com/zh-HK/topics/32493248.md) author: "[美股研究社](https://longbridge.com/zh-HK/profiles/2152743.md)" --- > 支持的語言: [English](https://longbridge.com/en/topics/32493248.md) | [简体中文](https://longbridge.com/zh-CN/topics/32493248.md) # Total number of stores reached 26,206! Luckin Coffee's Q2 financial report is out, continuing to lead the domestic coffee market. With the significant increase in consumer acceptance and frequency of coffee consumption, the Chinese coffee market has entered a critical stage of rapid expansion and deep restructuring. Against this backdrop, the speed of store expansion determines who can capture this round of demand growth. According to the recently released Q2 2025 financial report by Luckin Coffee, the total number of Luckin Coffee stores reached 26,206 in the second quarter, an 8.8% increase from the end of the previous quarter, maintaining its position as the leading domestic coffee chain brand in terms of store count. The average monthly transacting customers increased by 31.6% year-on-year to 91.7 million, and the cumulative number of transacting customers exceeded 380 million, both setting new historical records. This achievement not only demonstrates Luckin Coffee's strong market expansion capabilities but also highlights its key role in the popularization of the Chinese coffee market. Relevant reports indicate that Luckin Coffee's strategy of "universal taste + affordable pricing" has effectively lowered the threshold for coffee consumption, driving the rapid development of the Chinese coffee market. **Leading Store Scale with Precise National Coverage** Luckin Coffee continues to lead the domestic market in store scale and maintains a strong expansion momentum. In the second quarter, Luckin opened a net 2,109 new stores, including 2,085 in the Chinese market, bringing the total number of stores to 26,117, consisting of 16,903 self-operated stores and 9,214 partnership stores. Internationally, Luckin also took key steps, adding 24 new stores, bringing the total number of overseas stores to 89, covering markets in Singapore, Malaysia, and the United States. Notably, Luckin Coffee's expansion in the Xinjiang market has been particularly successful. On April 25, Luckin Coffee opened ten stores simultaneously in Xinjiang, located in Changji, Kashgar, and Yili, marking a strong step in deepening its presence in Xinjiang and expanding further into the western market. Among them, the Kashgar Ancient City Store, dubbed "Luckin's westernmost store," incorporates many Xinjiang elements in its decor, showcasing strong regional cultural characteristics and winning the favor of many local consumers and tourists. Luckin Coffee's ability to rapidly penetrate the national market reflects not only its strong market expansion capabilities but also the support of two core pillars: its self-developed intelligent store location system and its standardized operational management system. Together, these enable Luckin to achieve precise coverage from first-tier cities to county-level markets. **Enhancing Store Quality in High-Tier Cities and Boosting Brand Influence** In high-tier cities, Luckin Coffee continues to optimize its layout to enhance brand influence and market penetration. In the second quarter, Luckin added stores in core business districts and transportation hubs in first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen, while also increasing its presence in new first-tier and second-tier cities. Through the opening of themed stores and collaborative stores, Luckin has strengthened its interaction and engagement with consumers. For example, in May, Luckin upgraded its Beijing Guanghua Road SOHO store into a Brazilian coffee-themed store and announced the launch of the Luckin Brazilian Coffee Culture Festival 2.0, with plans to build over 30 Brazilian coffee-themed stores nationwide and establish a Brazilian Coffee Museum. These initiatives not only enhance Luckin's brand awareness in high-tier cities but also drive more foot traffic and sales. Additionally, Luckin has further boosted its influence among consumers in high-tier cities through collaborations with major exhibitions like the China International Consumer Products Expo and sports events like the Australian Open. The numbers speak for themselves. Luckin Coffee's Q2 financial report shows that, by the end of the second quarter, the company had 16,903 self-operated stores in the domestic market. In terms of operating performance, self-operated store revenue reached RMB 9.136 billion in the second quarter, a 45.6% year-on-year increase. Operating profit for self-operated stores reached RMB 1.922 billion, up 42.3% year-on-year. Same-store sales growth for self-operated stores was 13.4%, a significant increase from 8.1% in the previous quarter. **Steady Expansion in Lower-Tier Markets, Building a Foundation for Long-Term Growth** In lower-tier markets, Luckin adopts a more measured expansion strategy, deepening market penetration through its "self-operated + partnership" model. Luckin Coffee's Q2 financial report shows that the company opened 739 new partnership stores in the second quarter, bringing the total number of partnership stores in China to 9,214. Revenue from partnership stores reached RMB 2.867 billion, a 55.0% year-on-year increase. These figures reflect Luckin's rationality and long-term vision in its expansion efforts. Through initiatives like the simultaneous opening of ten stores in Xinjiang and other western regions, Luckin Coffee continues to deepen its domestic store network, giving more consumers access to high-quality coffee. These efforts not only enhance Luckin's brand awareness in lower-tier markets but also lay a solid foundation for its long-term growth. At the same time, Luckin has strengthened its competitiveness in lower-tier markets by introducing products tailored to local tastes and consumption habits, such as affordable classic coffee and regional specialty drinks. The 26,206 stores are not just a numerical accumulation but also reflect a complete ecosystem encompassing raw material cultivation, roasting production, and retail terminals. With the steady growth of annual per capita coffee consumption in China and the increasing maturity of coffee market education, Luckin's core competitive advantages—built through its four-region roasting production network, digital operational system, and global expansion—have made its growth trajectory even more certain. In the second quarter, Luckin Coffee's total net revenue was RMB 12.359 billion, a 47.1% year-on-year increase. GAAP operating profit grew 61.8% to RMB 1.700 billion, with an operating profit margin of 13.8%. It is foreseeable that, with the continued cultivation of coffee consumption habits in China, Luckin still has significant expansion potential. With its leading store scale and expansion speed, Luckin Coffee will continue to lead the development of the Chinese coffee market in the long term. ### 相關股票 - [Luckin Coffee (LKNCY.US)](https://longbridge.com/zh-HK/quote/LKNCY.US.md)