--- title: "European Auto Market | Portugal Auto Sales in July 2025" type: "Topics" locale: "zh-HK" url: "https://longbridge.com/zh-HK/topics/33199913.md" description: "The Portuguese car market is changing rapidly. In July 2025, car sales in this small southwestern European country surged by 20.6% year-on-year, reaching 17,549 units, maintaining an upward trend for several consecutive months. Behind the numbers is the combined effect of demand recovery and the transition to new energy vehicles. Peugeot and Mercedes-Benz still occupy the top two spots on the list, but their growth rates have slowed down significantly. Meanwhile, Volkswagen and Citroën have achieved explosive growth thanks to new models and price advantages. What's even more noteworthy is that Chinese brands are accelerating their penetration. BYD and MG have already established a foothold in Portugal, with sales steadily climbing. XPeng and Leapmotor also made their market debut in July..." datetime: "2025-08-19T01:12:26.000Z" locales: - [en](https://longbridge.com/en/topics/33199913.md) - [zh-CN](https://longbridge.com/zh-CN/topics/33199913.md) - [zh-HK](https://longbridge.com/zh-HK/topics/33199913.md) author: "[芝能-烟烟](https://longbridge.com/zh-HK/profiles/11273666.md)" --- > 支持的語言: [English](https://longbridge.com/en/topics/33199913.md) | [简体中文](https://longbridge.com/zh-CN/topics/33199913.md) # European Auto Market | Portugal Auto Sales in July 2025 ​​![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i4iw2xi1dmj20u0140gpg.jpg) The Portuguese automotive market is changing rapidly. In July 2025, car sales in this small southwestern European country surged by 20.6% year-on-year, reaching 17,549 units, maintaining an upward trend for several consecutive months. Behind the numbers is the combined effect of demand recovery and the transition to new energy. Peugeot and Mercedes-Benz still occupy the top two spots on the list, but their growth has slowed. Meanwhile, Citroën, and others have achieved explosive growth through new products and pricing advantages. More notably, Chinese brands are accelerating their penetration. BYD and MG have already established a foothold in Portugal, with sales steadily climbing. XPeng and Leapmotor also made their market debut in July.   In terms of models, the Peugeot 2008 remains the top seller, but its sales have dropped by 20% year-on-year. Meanwhile, the growth of the Dacia Duster and Citroën C3 signals a new market order.   **01** **Overall Performance of the Portuguese Market** In July 2025, car sales in Portugal reached 17,549 units, a significant year-on-year increase of 20.6%. Cumulatively, sales in the first seven months of the year totaled 141,575 units, up 8.1% year-on-year, indicating healthy market expansion. Brand Rankings ◎ Peugeot remained in first place with 1,644 units sold, but its year-on-year growth was only 1.2%, and its market share of 9.4% was significantly lower than the overall market growth rate. ◎ Mercedes-Benz ranked second with 1,453 units sold, up 3.4% year-on-year, also reflecting slow growth.   ◎ Dacia continued its upward trend, selling 1,328 units, a 33.1% year-on-year increase, with a 7.6% market share, becoming a key driver of market growth. ◎ BMW ranked fourth with 1,255 units sold, up 14.6% year-on-year.   ◎ Volkswagen achieved strong growth of 74%, selling 1,098 units, re-entering the mainstream competition. ![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i4iw2yyq9jj20u00isgns.jpg) In the second tier:   ◎ Renault ranked sixth with 1,088 units sold, up 13.2% year-on-year;   ◎ Toyota sold 858 units, up 2.3% year-on-year; ◎ Citroën performed exceptionally well, selling 792 units, a 118.2% year-on-year increase, re-establishing its market position.   ◎ Hyundai also grew by 33.9%, selling 715 units.   ◎ Volvo ranked tenth with 674 units sold, up 3.9% year-on-year.   Looking at smaller brands:   ◎ Skoda surged by 115.6% year-on-year,   ◎ MG increased by 97.5%, ◎ Nissan grew by 60.3%, ◎ BYD grew by 52%,   all showing rapid upward trends. ◎ Tesla, however, bucked the trend with a 48.5% decline, selling only 284 units, gradually losing its dominance in the new energy market. ![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i4iw306qqbj20u00nzjue.jpg) Model Rankings   ◎ The Peugeot 2008 remained the top-selling model, but with only 666 units sold, a 20% year-on-year decline, indicating a weakening of its market leadership.   ◎ The Dacia Duster ranked second with 559 units sold, up 124.5% year-on-year. ◎ Renault Clio ranked third with 478 units sold, down 8.3% year-on-year; ◎ The Dacia Sandero sold 436 units, down 20.1% year-on-year, ranking fourth. ◎ The Citroën C3 saw explosive growth, up 193.2% year-on-year, with 431 units sold, securing fifth place. Other notable models include:   ◎ Opel Corsa (394 units, up 38.7% year-on-year); ◎ BMW X1 (304 units, up 50.5% year-on-year);   ◎ Renault Captur (282 units, up 29.4% year-on-year);   ◎ Ford Puma (259 units, up 72.7% year-on-year); ◎ Nissan Juke (259 units, up 69.3% year-on-year), etc.   ![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i4iw31vonfj20u00iqgnf.jpg) From a competitive perspective: ◎ French brands continue to maintain a dominant position in Portugal, with Peugeot, Renault, and Citroën firmly holding major market shares; ◎ German brands, represented by Mercedes-Benz, BMW, and Volkswagen, have achieved stable growth with premium and diversified products; ◎ Meanwhile, Romania's Dacia continues to strengthen in the mid-to-low-end market. ◎ At the same time, with the demand for electric vehicles evolving, Chinese brands and other emerging players are gradually becoming new variables.   **02** **Performance of Chinese Brands in Portugal**   In July 2025, Chinese brands continued to show growth momentum in the Portuguese market, with BYD, MG, XPeng, Leapmotor, and others appearing on the sales charts.   ◎ BYD sold 447 units, up 52% year-on-year, with a 2.5% market share, continuing to build its influence in the European market. ◎ MG also performed well, selling 399 units, up 97.5% year-on-year, gradually gaining market share with popular models like the MG ZS and MG HS.   ◎ XPeng entered the market for the first time with 84 units sold, marking its official debut in Portugal, albeit on a small scale.   ◎ Leapmotor entered the market with 40 units sold, while Dongfeng recorded 17 units. Other brands like Voyah and Seres also made small deliveries, indicating that Chinese brands are gradually expanding their presence in the European market. ![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i4iw33bx5lj20u00ijtac.jpg) In terms of specific models:   ◎ The MG ZS sold 160 units in July, up 471.4% year-on-year, jumping to 30th place in the model rankings and becoming MG's core product in Portugal.   ◎ The MG HS ranked 46th, and while its sales volume is modest, as a newly launched model, it has already shown market acceptance. ◎ BYD's key model, the Seal 7, ranked 71st, and as a mid-to-large electric vehicle, its performance in the European market is noteworthy. ![Image](https://imageproxy.pbkrs.com/https://wx1.sinaimg.cn/mw1024/64f0c940ly4i4iw34w2x4j20u00f6jsx.jpg) ◎ In contrast, the Tesla Model Y sold 182 units in Portugal, down 26.3% year-on-year, ranking 22nd, and has been overtaken in market popularity by several new Chinese models. MG and BYD, with their competitive pricing, configurations, and new energy features, are gradually building a stable customer base. XPeng and Leapmotor, despite their small initial sales, have the potential to expand their market share as brand awareness grows. Chinese brands are no longer marginal players in the Portuguese market. BYD and MG are steadily becoming part of the mainstream, while XPeng and Leapmotor are completing their market entry phase. In the coming years, as more new energy models enter Portugal, Chinese automakers are expected to further increase sales and compete directly with traditional European manufacturers in the mid-to-low-end electric vehicle segment.   **Summary**   In the Portuguese automotive market, traditional French and German brands still hold strong positions, but their growth momentum is being eroded by emerging brands with more competitive pricing and higher levels of technology. BYD and MG have established stable sales, while XPeng and Leapmotor have completed their initial market entry. For Chinese automakers, Portugal may just be the beginning, as European consumers increasingly embrace these new brands from the East through their purchasing decisions.​​​​ ### 相關股票 - [Mercedes-Benz Group AG (MBGYY.US)](https://longbridge.com/zh-HK/quote/MBGYY.US.md) - [BYD COMPANY-R (81211.HK)](https://longbridge.com/zh-HK/quote/81211.HK.md) - [BYD (002594.CN)](https://longbridge.com/zh-HK/quote/002594.CN.md) - [BYD Company Limited (BYDDF.US)](https://longbridge.com/zh-HK/quote/BYDDF.US.md) - [BYD Company (BYDDY.US)](https://longbridge.com/zh-HK/quote/BYDDY.US.md) - [BYD COMPANY (01211.HK)](https://longbridge.com/zh-HK/quote/01211.HK.md) - [XPeng (XPEV.US)](https://longbridge.com/zh-HK/quote/XPEV.US.md) - [XPENG-W (09868.HK)](https://longbridge.com/zh-HK/quote/09868.HK.md) - [BYD HK SDR 10to1 (HYDD.SG)](https://longbridge.com/zh-HK/quote/HYDD.SG.md)