Real Brokerage Inc. Releases Private Listing Network Agent Survey Results

Summary

Real Brokerage Inc. released the results of its April 2025 survey on agents’ perceptions of private listing networks. The survey found that 64% of agents are aware of private listing networks, but only 21% are very familiar with them. Most agents (65%) believe private listings are suitable for less than 10% of homes. There is no consensus on pricing outcomes, with 54% of agents uncertain if private networks serve their clients’ best interests. Only 25% would recommend private listings, citing concerns over lower sales prices and reduced buyer competition.Reuters

Impact Analysis

This event is classified at the company level, as it directly pertains to Real Brokerage Inc. and its operations in the real estate sector. The survey results indicate a potential challenge for Real Brokerage Inc. in promoting private listing networks, as there is significant skepticism among agents regarding their benefits. This skepticism may hinder the adoption of private listings, affecting Real Brokerage’s ability to capitalize on this model. The first-order effects involve potential impacts on the company’s revenue and market share if agents are reluctant to use or recommend private listings. Second-order effects could include changes in competitive dynamics within the real estate brokerage industry, as competitors may seek to exploit the perceived weaknesses of private listings. Opportunities for investors might involve exploring companies or sectors that offer alternative listing platforms with higher agent confidence. Risks include Real Brokerage’s potential struggle to expand its private listing network, which could impact its growth prospects.Reuters