Li Auto

LI AUTO-W

Li Auto Plans to Launch Ideal i6 Electric SUV

Li Auto is set to launch its Li i6 pure-electric SUV on September 26, with a price range of RMB 250,000 to RMB 300,000. The SUV features a spacious interior with dual screens, a panoramic roof, and a 21.4-inch rear entertainment screen. Li Auto aims for monthly sales of 9,000 to 10,000 units for the i6 by year-end, following a decline in sales this year. The company delivered 28,529 vehicles in August, a 40.72% year-on-year decrease.

Li Auto reveals interior of i6 SUV with launch 1 week away

Li Auto-W rose over 4%, as of the time of publication, up 4.3%, reported at HKD 104.4, with a transaction volume of HKD 2.401 billion. On the news front, on September 16, Li Xiang officially announced that the Li Auto i6 is scheduled to be released on September 26. It is understood that the Li Auto i6 is the second pure electric SUV launched by Li Auto. Morgan Stanley's recent research report stated that the i6 model, which is set to launch in late September, is crucial for Li Auto, recommending a more aggressive pricing strategy, lowering the guide price from the previously tentatively set range of RMB 250,000-300,000 to RMB 200,000-250,000. Morgan Stanley analysts believe that Li Auto needs to choose between a 20% gross margin and monthly sales of 20,000 vehicles. Changjiang Securities stated that Li Auto's future model planning is clear, with a continuous layout of direct sales channels, indicating broad future sales potential. In the second half of the year, Li Auto's high-pressure pure electric products will accelerate their efforts, with the family six-seat pure electric SUV Li Auto i8 launched in July, and the family five-seat pure electric SUV Li Auto i6 set to launch in September. By then, Li Auto will achieve a product layout of 4 range-extended electric SUVs + 1 flagship MPV + 2 high-pressure pure electric SUVs, and the strong new vehicle cycle ahead will open up the company's sales space

Understanding the Market | Li Auto-W rose over 4%, with the Li i6 scheduled for release on September 26, institutions optimistic about its future sales potential

Li Auto-W delivered 28,529 new vehicles in August 2025, with a historical cumulative delivery volume reaching 1,397,070 vehicles. In September, the pure electric SUV - Li Auto i6 will be launched, priced between 250,000 yuan and 300,000 yuan. The OTA 8.0 version update in September will push the VLA driver large model to all Li Auto AD Max users, and the Li Auto classmate intelligent agent will also undergo a comprehensive evolution. Currently, Li Auto has 543 retail centers and 3,190 supercharging stations nationwide

Li Auto-W: In August, Li Auto delivered 28,529 new vehicles

Li Auto delivered 28,529 new vehicles in August 2025, a year-on-year decrease of 40.72%. As of August 31, the cumulative delivery volume reached 1,397,070 vehicles. In September, Li Auto will launch the new pure electric SUV Li Auto i6, priced between 250,000 yuan and 300,000 yuan, and will release the OTA 8.0 version update. In addition, Li Auto has established 543 retail centers and 3,190 supercharging stations nationwide

Li Auto's August new car deliveries decreased by over 40% year-on-year

Li Xiang admitted during the conference call that Li Auto has shortcomings in product iteration speed, promising to accelerate the frequency of releases and clearly stating a return to the single SKU strategy of the L1 and Li ONE era. Regarding the upcoming Li i6 to be launched in September, Li Xiang stated, "It will become the most competitive product in the large five-seat SUV market." Li Xiang also mentioned that they will take public opinion defense seriously and comprehensively to ensure that issues are resolved before they escalate

Accelerate card play, reduce SKUs，做好 "public opinion defense," confident that "i6 will be the strongest 5-seat pure electric SUV" – key points of Li Auto's earnings call in one article

Li Xiang, Chairman and CEO of Li Auto, stated on Weibo that Li Auto's goal this year is to achieve "maintain fifth place and strive for third place" in the high-end pure electric SUV market. He set a monthly sales target of 6,000 units for the Li i8 and 9,000 to 10,000 units for the Li i6, with an overall target of 18,000 to 20,000 units per month. He acknowledged the fierce market competition but expressed confidence in achieving the goals

Li Xiang: The goal for Li Auto is to "secure fifth place and strive for third" in the high-end pure electric track by the end of the year

On Tuesday, Li Auto rose 4%, closing at $24.29. In terms of news, on September 1st, Li Auto's founder and CEO Li Xiang made a bold statement on social media: Li Auto will fully enter the high-end pure electric SUV market by 2025, aiming to achieve a sales ranking of "maintaining fifth and striving for third," with a monthly sales target set at 18,000 to 20,000 vehicles. Li Xiang revealed that Li Auto mainly relies on three pure electric models: MEGA, i6, and i8. Among them, MEGA's monthly sales have exceeded 3,000 units, with the i6 targeting 9,000 to 10,000 units per month, and the i8 aiming for over 6,000 units per month

U.S. Stock Movement | Li Auto up 4% as the company fully enters the high-end pure electric SUV market

Li Auto-W rose over 5%, as of the time of writing, up 5.22%, reported at HKD 92.75, with a transaction volume of HKD 1.173 billion. In terms of news, Li Auto released its second-quarter performance, with total revenue of 30.246 billion yuan, a year-on-year decrease of 4.5%; net profit attributable to the parent company was 1.093 billion yuan, a year-on-year decrease of 0.91%. Additionally, it was reported that Li Auto announced at its mid-term performance meeting that it will launch the Li Auto i6 in September. The management of Li Auto stated at the meeting that this year, the pure electric product line will form a tiered development pattern, continuously opening up new growth space. As the basic volume of pure electric sales, the Li MEGA has currently stabilized monthly sales at over 3,000 units, continuously contributing core sales support. Meanwhile, the newly launched Li i8 has received positive feedback from user test drives, and it is currently advancing capacity ramp-up, with plans to achieve cumulative deliveries of 8,000 to 10,000 units by the end of September

Understanding the Market | Li Auto-W rose over 5%, with a year-on-year decrease of 0.91% in net profit attributable to the parent company in the second quarter, and will release the Li Auto i6 next month

CITIC Securities International released a research report stating that Li Auto-W (02015) had lower-than-expected performance in the second quarter of this year, with weak sales growth during the new model transition period. However, profitability is steadily improving, and the delivery of the pure electric new model i8 is proceeding smoothly. The management expects the cumulative delivery target to be between 8,000 and 10,000 units by the end of September, with stable production capacity and supply chain stability. The market acceptance of the i8 is better than expected. It is recommended to buy on dips, maintaining an "overweight" rating, and lowering the target price for Hong Kong stocks to HKD 115 and for U.S. stocks to USD 30, equivalent to a 19 times price-to-earnings ratio for the fiscal year 2026, reflecting a 27% discount to the company's historical average valuation. CITIC Securities International stated that the current market is overly pessimistic about the company's product cycle, neglecting the company's ability to improve efficiency through meticulous management, the expansion potential of channel penetration, and overseas expansion opportunities. The company has over 100 billion in cash, providing sufficient resources to cope with short-term headwinds. It is expected that the third quarter will be the low point for delivery volume, and the launch of the i6 will reverse market pessimism. The firm has respectively lowered its net profit forecasts for Li Auto for 2025 to 2027 (non-GAAP) by 48%, 28%, and 25%, reflecting the pressure on profitability during the new model transition period

CMB International: Lowers Li Auto-W target price to HKD 115, new car vacuum period drags down performance

Guolian Minsheng maintains a Buy rating on Li Auto-W, expecting operating revenues of 123.9 billion, 190.3 billion, and 220.8 billion yuan for 2025-2027, and net profits attributable to the parent company of 6.74 billion, 12.4 billion, and 14.85 billion yuan respectively. The Li Auto i8 is ramping up production, with an expected delivery of 8,000 to 10,000 units by the end of September, while the Li Auto i6 is expected to launch in September, priced at 250,000 to 300,000 yuan. AI progress is accelerating, with a comprehensive evolution of the intelligent agent expected in September

Li Auto Plans to Launch Ideal i6 Electric SUV

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