NIO Inc

NIO-SW

NIO Inc. USD OV

NIO Announces Launch of New Models ET9 Horizon Special Edition and ES8, Explains Pricing Strategy

NIO's stock price fell by 8.21% this morning, reporting at 52.9 yuan, while the overnight U.S. ADR dropped by 6.2%. At NIO Day 2025, NIO launched the ET9 Horizon Special Edition, priced at 818,000 yuan, with a battery rental of 710,000 yuan, expected to be delivered by the end of September; the ES8 is priced at 408,600 yuan, with a battery rental of 298,800 yuan, both lower than the previous generation models. Founder Li Bin stated that the pricing is reasonable, with considerable gross profit, emphasizing a non-price war strategy

NIO's new car model pricing is lower than the previous generation, dropping over 8% this morning

Nio announced the official launch of its smart electric executive flagship - Nio ET9 Horizon Special Edition, starting at a price of 818,000 yuan. It can be purchased using the BaaS battery rental model, starting at a price of 710,000 yuan. The ET9 Horizon Special Edition will begin deliveries at the end of September. Nio's logo embodies the meaning of sky and vision, earth and action; where heaven and earth meet is the horizon, symbolizing hope and new beginnings. Everyone has their own horizon to chase. In tribute to the "dare to dream, dare to act" innovative leaders, Nio perfectly integrates top technology and art in the executive flagship ET9, incorporating the horizon element from the Nio logo to create the ET9 Horizon Special Edition. It is an executive flagship, a technology flagship, and a design flagship that blends the beauty of heaven and earth

The Nio ET9 Horizon Special Edition officially launched at a price of 818,000 yuan

NIO-SW will hold NIO Day 2025 in Hangzhou on September 20, 2025, the first time it is held in the fall, with the theme "Grow with the Light." During the event, NIO launched the ET9 Horizon Special Edition and the all-new ES8, with the ET9 set to be delivered at the end of September, and the ES8 being the pioneer of China's pure electric large three-row SUV. In addition, the proceeds from the outdoor market at the event will be donated to charity, and the NIO User Public Welfare Foundation will participate in follow-up public welfare projects

NIO-SW ET9 Horizon Special Edition and the all-new ES8 debut at NIO Day 2025

On Tuesday, Nio rose nearly 3%, closing at $6.68. According to Nio's official WeChat account, NIO Day 2025 will be officially held on September 20, during which the all-new ES8 will be launched. The all-new ES8 has already begun nationwide delivery. It is reported that the all-new ES8 is positioned as a full-scenario technology flagship SUV, designed with the concept of "Design for Success," targeting innovative leaders who balance career, family, and personal pursuits. It has undergone comprehensive evolution in design, space, intelligence, and performance, leading high-end large three-row SUVs into the era of pure electric vehicles. In terms of smart technology, the all-new ES8 is equipped with a central computing platform, SkyOS, and NOMI Mate 3.0, deeply integrating advanced intelligent driving with full-scenario emotional interaction. The all-new ES8 features Nio's latest generation 900V high-voltage architecture, standard with a 102kWh battery, balancing strong performance with high efficiency, achieving 0-100 km/h acceleration in just 3.97 seconds, and a CLTC comprehensive range of up to 635 kilometers

U.S. Stock Movement | Nio rises nearly 3% as the all-new ES8 is about to be officially launched

Nio Inc. will launch a special edition of its ET9 executive sedan at Nio Day 2025, scheduled for 7:35 pm Beijing time on Saturday, alongside the third-generation ES8 SUV. The ET9 special edition is expected to be the two-tone ET9 Horizon Edition, featuring a blue and silver paint scheme and exclusive wheel designs. The event will take place in Hangzhou, Zhejiang province, with the main event starting at 7:00 pm. The ET9 was initially launched at Nio Day 2024, with a starting price of RMB 788,000.

Nio to launch special edition ET9 at Nio Day 2025 besides all-new ES8

NIO-SW rose nearly 6%, as of the time of publication, up 5.78%, priced at HKD 50.9, with a transaction volume of HKD 211 million. According to news from NIO's official WeChat account, NIO Day 2025 will be officially held on September 20, during which the all-new ES8 will be officially launched. Currently, the all-new ES8 has begun nationwide delivery. It is reported that the all-new ES8 is positioned as a full-scenario technology flagship SUV, designed with "Design for Success" as its design intent, targeting innovative leaders who balance career, family, and personal pursuits. It has undergone comprehensive evolution in design, space, intelligence, and performance, leading the high-end large three-row SUVs into the pure electric era. In terms of smart technology, the all-new ES8 is equipped with a central computing platform, SkyOS, and NOMI Mate 3.0, deeply integrating advanced intelligent driving with full-scenario emotional interaction. The all-new ES8 features NIO's latest generation of 900V high-voltage architecture, standard with a 102kWh battery, balancing strong performance with high energy efficiency, achieving 0-100 km/h acceleration in just 3.97 seconds, and a CLTC comprehensive range of up to 635 kilometers

Understanding the Market | NIO-SW rose nearly 6% ahead of NIO Day 2025, which will be officially held this Saturday, and the all-new ES8 will be officially launched at that time

NIO announced a new pure electric vehicle, with a starting price of 406,800 yuan. The battery rental purchase price starts at 298,800 yuan, offering 7-seat and 6-seat SUV models, with prices 120,000 yuan lower than the previous generation models, and deliveries nationwide began yesterday. Some domestic media quoted sources close to the group's senior management, indicating that since last Saturday, the number of large orders for NIO's new models has exceeded the group's announced annual production capacity limit of 40,000 units. Chairman Li Bin revealed in a media communication meeting that the performance of the new ES8 is better than expected. Li Bin also conducted deliveries for the first batch of car owners

NIO announces a new pure electric vehicle

NIO officially launched the third-generation ES8 model on September 20, with a starting price of 406,800 yuan. The price with the BaaS battery leasing plan is 298,800 yuan. Although the official order volume has not been announced, it is reported that the number of reservations for the new ES8 has exceeded this year's production capacity limit of 40,000 units. The new car has significant improvements in size, configuration, and technology, attracting the attention of many consumers

Exclusive | The order volume breaks through this year's production capacity limit of 40,000, and the new ES8 helps Nio gain more opportunities

CICC maintains NIO-SW "outperform industry" rating, with a target price of HKD 68. It is expected that NIO will continue to lead the high-end pure electric market, benefiting from dual upgrades in technology and craftsmanship. The third-generation ES8 has increased body dimensions and offers better cost performance. The ET9 model showcases the company's technological innovations, with sales gradually rising. Looking ahead to 2026, sales are expected to continue to grow, and internal reforms will enhance operational efficiency

CICC: Maintain NIO-SW "Outperform Industry" Rating, Target Price HKD 68

NIO-SW rose over 6% in the afternoon, and as of the time of writing, it was up 5.43%, priced at HKD 53.35, with a transaction volume of HKD 437 million. On the news front, NIO will release its second-quarter results on September 2. It is worth mentioning that the new ES8 model from NIO has attracted attention recently. The new ES8 is set to be launched and delivered in late September. Earlier, the L90 model launched by NIO's new brand, Le Dao, received a positive market response with a starting price of RMB 265,800 (RMB 179,800 under the BaaS plan). JP Morgan believes that the pricing of these two vehicles is highly competitive, as NIO offers a unique BAAS option that can effectively reduce the purchase price by about 25-30%, making it more attractive compared to similar models in the same market segment

Understanding the Market | NIO-SW rose over 6% in the afternoon, with Q2 results to be released tomorrow; recent new model pricing has attracted attention

NIO Announces Launch of New Models ET9 Horizon Special Edition and ES8, Explains Pricing Strategy

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