LI Auto Signs Yang Yi Qian Xi as Endorser

Summary

Li Auto has signed popular young actor Yi Yangqianxi as its brand ambassador, coinciding with the launch of its new pure electric SUV, the Li Xiang i6, priced at 249,800 RMB. The i6 is designed to attract younger consumers and features advanced AI capabilities and a sleek design.HongKong Economic Journal+ 2

Impact Analysis

So basically, Li Auto is leveraging Yi Yangqianxi’s popularity to rejuvenate its brand and appeal to younger consumers. This is a strategic move, especially given the recent launch of their new pure electric SUV, the Li Xiang i6, which is priced competitively at 249,800 RMB and packed with advanced AI features like MindGPT and A2A intelligence.HongKong Economic Journal+ 2 The timing is interesting—right as they aim to break out of a transitional phase and boost their market presence.瓦斯阅读 The market might be underestimating the impact of this endorsement on brand perception and sales, especially among Gen Z. The real play here is not just the car but the brand’s repositioning. Watch for potential upticks in sales and brand engagement metrics. If they can execute well, this could be a catalyst for a re-rating of the stock, which has been somewhat undervalued recently.Zhitong