Apple and Google Tighten Web3 App Listing Policies

Summary

In 2025, Apple and Google are tightening their policies for Web3 app listings. Apple requires apps with trading/investment features to be submitted by licensed financial institutions and available only in specific countries. Google mandates exchanges and wallets to apply for licenses country by country, with non-custodial wallets adhering to local regulations. All apps must declare financial functions, with transparency required for tokens and NFTs, and exaggerated returns are prohibited.AnueSec

Impact Analysis

So basically, Apple and Google are laying down the law for Web3 apps, and it’s a big deal. They’re not just tightening the screws—they’re reshaping the landscape. Apple wants only licensed financial institutions to submit apps with trading features, which could limit the number of new entrants and favor established players. Google’s country-specific licensing for exchanges and wallets adds another layer of complexity, potentially slowing down the rollout of new services. The market’s focused on the immediate compliance headache, but the real story is how this could consolidate power among existing giants who can navigate these hurdles. Smaller players might struggle, leading to less innovation in the short term. This move could also push developers to focus on non-financial Web3 applications or seek alternative platforms. Watch for shifts in market share among app developers and potential lobbying efforts to ease these restrictions.AnueSec