What is Gross Merchandise Volume?

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Gross Merchandise Volume (GMV) refers to the total value of merchandise sold through an e-commerce platform over a specific period. It includes the total amount of all completed transactions without deducting returns, cancellations, or other fees. GMV is an important metric for assessing the business scale and market performance of an e-commerce platform, but it does not directly reflect the platform's net income or profitability.GMV = Sales + Cancelled Order Amount + Rejected Order Amount + Returned Order Amount.GMV is not actual transaction data, but can be used for reference purposes. As long as the customer takes a purchase action, it will be counted in GMV whether the purchase is actually made or not. It can be used to research customer purchase intent. E-commerce platforms like JD.com and Taobao generally use GMV, which has better timeliness than other metrics.

Definition

Gross Merchandise Volume (GMV) refers to the total value of goods sold through an e-commerce platform over a certain period. It includes the total amount of all completed transactions without deducting any returns, canceled orders, or other fees. GMV is an important indicator of the business scale and market performance of an e-commerce platform, but it does not directly reflect the platform's net income or profit.

Origin

The concept of GMV developed with the rise of e-commerce, becoming widely used in the late 1990s and early 2000s. As online shopping became more popular, GMV became a key metric for assessing the success of e-commerce platforms.

Categories and Features

GMV can be categorized by different criteria, such as time periods (e.g., quarterly or annually) or product categories (e.g., electronics, clothing). Its features include: 1. Reflecting the sales scale of the platform; 2. Not accounting for the impact of returns and canceled orders; 3. Serving as a reference indicator for market trends and consumer behavior.

Case Studies

Case Study 1: JD.com frequently cites GMV in its annual reports as an indicator of business growth. For instance, in a particular year, JD.com's GMV grew by 30%, indicating a significant increase in the total sales value on its platform. Case Study 2: Taobao also uses GMV to demonstrate its market share and competitiveness. By analyzing changes in GMV, Taobao can assess its performance in different markets.

Common Issues

Common issues include: 1. Is GMV equivalent to revenue? The answer is no, as GMV does not deduct returns and canceled orders. 2. Can GMV reflect profitability? No, GMV only reflects sales scale, not net profit.

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Liquidity risk refers to the potential difficulty an entity may face in meeting its short-term financial obligations due to an inability to convert assets into cash without incurring a substantial loss. This risk is inherent in both financial institutions and corporations, significantly impacting their operational and financial stability.Liquidity risk is often characterized by two main aspects: market liquidity risk and funding liquidity risk. Market liquidity risk is associated with an entity's inability to execute transactions at prevailing market prices due to insufficient market depth or disruptions. On the other hand, funding liquidity risk pertains to the inability to obtain sufficient funding to meet financial obligations.Liquidity risk is not confined to any particular sector, as it is an important consideration across banks, financial institutions, corporations, and even some individual investors. For banks and financial institutions, liquidity risk management is underscored by regulatory frameworks that mandate certain liquidity standards to ensure financial stability and protect depositor interests. Corporations, too, need to be vigilant in managing liquidity risk to ensure they have adequate cash or credit lines to meet their operational and financial commitments. The ability to manage liquidity risk is essential for ensuring it has enough cash on hand to meet its short term needs and obligations.

Liquidity Risk

Liquidity risk refers to the potential difficulty an entity may face in meeting its short-term financial obligations due to an inability to convert assets into cash without incurring a substantial loss. This risk is inherent in both financial institutions and corporations, significantly impacting their operational and financial stability.Liquidity risk is often characterized by two main aspects: market liquidity risk and funding liquidity risk. Market liquidity risk is associated with an entity's inability to execute transactions at prevailing market prices due to insufficient market depth or disruptions. On the other hand, funding liquidity risk pertains to the inability to obtain sufficient funding to meet financial obligations.Liquidity risk is not confined to any particular sector, as it is an important consideration across banks, financial institutions, corporations, and even some individual investors. For banks and financial institutions, liquidity risk management is underscored by regulatory frameworks that mandate certain liquidity standards to ensure financial stability and protect depositor interests. Corporations, too, need to be vigilant in managing liquidity risk to ensure they have adequate cash or credit lines to meet their operational and financial commitments. The ability to manage liquidity risk is essential for ensuring it has enough cash on hand to meet its short term needs and obligations.

Zero-Proof Bookkeeping

Zero-proof bookkeeping is a manual bookkeeping procedure used in accounting in which posted entries are systematically subtracted from an ending balance to check for errors. In zero-proof bookkeeping, a balance of zero when all entries have been subtracted is proof that the accounting entries have been entered correctly. In this way, this practice is quite similar to keeping a balance sheet, which is a common financial statement issued by firms that balances assets with liabilities and shareholder's equity - such that subtracting the left side from the right side of the balance sheet results in a sum of zero.Zero-proof bookkeeping is employed as part of a double-entry bookkeeping system, where credits (liabilities) and debits (assets) are kept track of simultaneously.

Zero-Proof Bookkeeping

Zero-proof bookkeeping is a manual bookkeeping procedure used in accounting in which posted entries are systematically subtracted from an ending balance to check for errors. In zero-proof bookkeeping, a balance of zero when all entries have been subtracted is proof that the accounting entries have been entered correctly. In this way, this practice is quite similar to keeping a balance sheet, which is a common financial statement issued by firms that balances assets with liabilities and shareholder's equity - such that subtracting the left side from the right side of the balance sheet results in a sum of zero.Zero-proof bookkeeping is employed as part of a double-entry bookkeeping system, where credits (liabilities) and debits (assets) are kept track of simultaneously.

Zero-Gap Condition

A zero-gap condition exists when a financial institution's interest-rate-sensitive assets and liabilities are in perfect balance for a given maturity. The condition derives its name from the fact that the duration gap—or the difference in the sensitivity of an institution's assets and liabilities to changes in interest rates—is exactly zero. Under this condition, a change in interest rates will not create any surplus or shortfall for the company, since the firm is immunized to its interest rate risk for a given maturity.

Zero-Gap Condition

A zero-gap condition exists when a financial institution's interest-rate-sensitive assets and liabilities are in perfect balance for a given maturity. The condition derives its name from the fact that the duration gap—or the difference in the sensitivity of an institution's assets and liabilities to changes in interest rates—is exactly zero. Under this condition, a change in interest rates will not create any surplus or shortfall for the company, since the firm is immunized to its interest rate risk for a given maturity.

Like-Kind Exchange

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Like-Kind Exchange

A like-kind exchange is a tax-deferred transaction that allows for the disposal of an asset and the acquisition of another similar asset without generating a capital gains tax liability from the sale of the first asset.Until the passage of tax legislation in December 2017, that could have included the exchange of one business for another—or one piece of tangible property, such as artwork or heavy equipment, for another. After 2017, a like-kind exchange applies only to the exchange of a business or real estate investment property for another property.

Identifiable Asset

An identifiable asset is an asset whose commercial or fair value can be measured at a given point in time, and which is expected to provide a future benefit to the company. These assets are an important consideration in the context of mergers and acquisitions.Because not all assets on a company's balance sheet are able to be quickly and accurately valued at a point in time, only those which are may be classified as identifiable. Examples include cash, short-term liquid investments, property, inventories, and equipment, among others.Identifiable assets may be contrasted with goodwill.

Identifiable Asset

An identifiable asset is an asset whose commercial or fair value can be measured at a given point in time, and which is expected to provide a future benefit to the company. These assets are an important consideration in the context of mergers and acquisitions.Because not all assets on a company's balance sheet are able to be quickly and accurately valued at a point in time, only those which are may be classified as identifiable. Examples include cash, short-term liquid investments, property, inventories, and equipment, among others.Identifiable assets may be contrasted with goodwill.

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The term equity multiplier refers to a risk indicator that measures the portion of a company’s assets that is financed by shareholders' equity rather than by debt. The equity multiplier is calculated by dividing a company's total asset value by the total equity held in the company's stock. A high equity multiplier indicates that a company is using a high amount of debt to finance its assets. A low equity multiplier means that the company has less reliance on debt. The equity multiplier is also known as the leverage ratio or financial leverage ratio and is one of three ratios used in the DuPont analysis.

Equity Multiplier

The term equity multiplier refers to a risk indicator that measures the portion of a company’s assets that is financed by shareholders' equity rather than by debt. The equity multiplier is calculated by dividing a company's total asset value by the total equity held in the company's stock. A high equity multiplier indicates that a company is using a high amount of debt to finance its assets. A low equity multiplier means that the company has less reliance on debt. The equity multiplier is also known as the leverage ratio or financial leverage ratio and is one of three ratios used in the DuPont analysis.