What is Greenmail?

591 reads · Last updated: December 5, 2024

Greenmail is the practice of buying enough shares in a company to threaten a hostile takeover so that the target company will instead repurchase its shares at a premium. Regarding mergers and acquisitions, the company makes a greenmail payment as a defensive measure to stop the takeover bid. The target company must repurchase the stock at a substantial premium to thwart the takeover, which results in a considerable profit for the greenmailer.

Definition

Greenmail refers to the purchase of a sufficient number of shares in a company to threaten a hostile takeover, prompting the target company to buy back its stock at a premium. In mergers and acquisitions, companies use greenmail as a defensive measure to thwart takeover attempts. The target company must repurchase the shares at a high premium to prevent the acquisition, resulting in significant profits for the greenmailer.

Origin

Greenmail originated in the United States during the 1980s, a period marked by frequent corporate mergers and acquisitions. To prevent hostile takeovers, target companies began employing this strategy to protect their interests and maintain management control.

Categories and Features

Greenmail can be categorized into two types: proactive and reactive. Proactive greenmail involves investors actively purchasing shares to exert pressure, while reactive greenmail is a defensive measure taken by the target company when facing potential takeover threats. Its features include high risk and high reward, substantial capital requirements, and the need for keen market insight.

Case Studies

A classic example is American Airlines in the 1980s, which faced a hostile takeover threat. The company successfully used greenmail to force the acquirer to repurchase shares at a high price, preserving its independence. Another example is Hewlett-Packard (HP) in the 2000s, which effectively raised the acquisition cost through greenmail, ultimately preventing the takeover.

Common Issues

Common issues investors face when applying greenmail include accurately assessing the true value of the target company, raising sufficient funds for share purchases, and dealing with potential countermeasures from the target company. A common misconception is that greenmail always yields high profits, whereas it also carries significant risks.

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