What is Tracking Stock?

1136 reads · Last updated: December 5, 2024

A tracking stock is a special equity offering issued by a parent company that tracks the financial performance of a particular segment or division. Tracking stocks will trade in the open market separately from the parent company's stock.Tracking stocks allow larger companies to isolate the financial performance of a higher growth segment. In turn, tracking stocks give investors the ability to gain exposure to a specific aspect of a larger company's business (e.g., the mobile division within a large telecom provider).A common example of tracking stocks is those issued by technology companies to distinguish their cloud computing business from their traditional hardware business. Another example is multinational companies issuing tracking stocks so that investors can choose to invest in business operations in specific regions or markets.

Definition

Tracking stocks are a special type of equity issued by a parent company to track the financial performance of a specific division or business unit. They trade independently of the parent company's stock on the open market, allowing investors to focus on specific aspects of a large company's business.

Origin

The concept of tracking stocks originated in the 1990s when companies sought to provide more transparent financial performance for their different business divisions. By issuing tracking stocks, companies could attract investors interested in specific business areas without having to completely spin off the division.

Categories and Features

Tracking stocks are typically categorized into two types: those tracking specific business divisions and those tracking specific geographic regions. Their features include: 1. Providing direct investment opportunities in specific businesses; 2. May not enjoy the overall financial stability of the parent company; 3. Investors may have limited voting rights.

Case Studies

A typical case is Liberty Media's issuance of tracking stocks for its SiriusXM business, allowing investors to focus on SiriusXM's growth without being affected by Liberty Media's other businesses. Another example is AT&T issuing tracking stocks between its media and telecommunications businesses, enabling investors to choose to focus on one area.

Common Issues

Investors might encounter issues when investing in tracking stocks, such as: 1. The performance of tracking stocks may not align with the overall performance of the parent company; 2. Investors may lack influence over management decisions of the tracking stock; 3. The market liquidity of tracking stocks may be lower.

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