Noah Holdings Limited is a leading wealth management service company, specializing in providing investment consulting and wealth management services. It operates in the following areas: wealth management, asset management, and internet finance. Wealth management provides global wealth investment and asset allocation services for high net worth individuals and corporate clients in China. Asset management manages and develops financial products denominated in RMB and USD, covering real estate funds and fund products, including private equity, real estate, secondary market stocks, and fixed income funds. Internet finance provides financial products and services for Chinese white-collar professionals through its proprietary internet finance platform. Noah Holdings was founded by Wang Jingbo, Yin Zhe, and He Boquan in 2005 and is headquartered in Shanghai, China.