Vipshop Holdings Ltd Sponsored ADR is engaged in online product sales and distribution services. It provides women's and men's clothing, shoes, accessories, handbags, children's clothing, sportswear and sports equipment, cosmetics, home and lifestyle products, luxury goods, as well as gifts and miscellaneous items. It operates in the following segments: vip.com, SSS Outlets, among others. Vip.com segment refers to online sales. The SSS Outlets segment represents revenue from outlet stores. Other segments include internet finance, offline stores, and city direct sales stores. The company was founded by Shen Ya and Xiaobo Hong on August 22, 2008, and is headquartered in Guangzhou, China.