FuLu Holdings Limited is a company engaged in operating a third-party virtual goods and services platform. The company provides a range of virtual goods related services and value-added services to enterprises through the operation of the FuLu open platform, including virtual goods sales, equity mall construction, and user operations. The company operates four divisions. The entertainment division serves entertainment content providers, helping them sell member services and in-game virtual currency, such as Tencent Video membership cards and Douyu Fish Wings. The gaming division serves game content providers, with products including pre-paid virtual cards and game currencies, such as King of Glory vouchers. The communication division provides agency services to communication operators, covering phone bills and data packages, such as China Unicom recharge cards. The lifestyle services division serves lifestyle service providers, helping them sell gift cards and e-coupons.