Missfresh Limited is an innovator in China's neighborhood retail industry. The company has invented the Distributed Mini Warehouse (DMW) model to operate integrated on-demand retail businesses both online and offline, focusing on providing fresh agricultural products and Fast-moving Consumer Goods (FMCG). Through its "missfresh" mobile application and embedded mini-program on third-party social platforms, consumers can easily purchase high-quality food at their fingertips and have the best products delivered to their doorstep. Leveraging its core capabilities, the company has launched an intelligent fresh food market business. This innovative business model is committed to standardizing the fresh food market and transforming it into an intelligent fresh food marketplace. Missfresh has also established a set of proprietary technologies that enable extensive participants in the community retail business, such as supermarkets, fresh markets, and local retailers, to quickly launch and effectively operate their business in digital and intelligent omni-channel marketing, intelligent supply chain management, and store-to-home delivery capabilities. The company was founded by Zheng Xu and Zeng Bin in October 2014 and is headquartered in Beijing, China.