DA Davidson: Adtech company Criteo may become a potential acquisition target with an upside potential of 40%.
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Zhitong App learned that according to a research report by DA Davidson this month, advertising technology company Criteo may become an attractive acquisition target, and the potential acquisition price may indicate a 40% upside for the stock. Analysts at DA Davidson wrote in a comprehensive report called "STAMPEDE": "As Criteo's rapidly growing retail media business accounts for an increasing proportion of its portfolio (18% of net revenue as of the second quarter of 2023), we expect Criteo to demonstrate that its business is more resilient to various privacy/regulatory shocks than in the past few years."
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