Expanding product categories during the off-season, BOSIDENG doesn't want to only sell winter clothing.

BOSIDENG has released its mid-term financial results for the 23/24 fiscal year, with sales of down jackets reaching a new high for the same period in history, and the sun protection clothing category experiencing a five-fold year-on-year growth. BOSIDENG plans to expand its product line, not only selling winter clothing but also doing business throughout all four seasons. At the same time, the sales volume of BOSIDENG's lightweight down jackets and windbreakers is expected to reach 400,000 to 500,000 units. Other luxury brands such as Moncler and Canada Goose are also expanding their product lines, but Canada Goose's stock price has fallen due to slow progress in its product categories. In this regard, the domestic brand BOSIDENG is leading its competitors.