LI AUTO-W and NIO-SW are going head-to-head!
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LI AUTO-W CEO Li Xiang and NIO-SW PR Director Ma Lin are engaging in a social media feud over the issue of Li Auto's spending on content placement on Douyin. Li Xiang stated that Li Auto has the lowest marketing and communication expense ratio among all Chinese automotive brands, while Ma Lin pointed out that LI AUTO-W has spent approximately 90 million RMB on Douyin placements this year, and believes that more attention should be paid to research and development expenses and cost-effectiveness.
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