China's "Four Little Dragons" in the global market are closing in on Amazon's ranking

China's "Four Little Dragons" in the global market, Shein, Temu, and Alibaba's AliExpress, have achieved significant success, ranking second only to Amazon in terms of global user penetration rate. SHEIN, with its "fast return for small orders" model, has gained a prominent position and is estimated to be valued at $90 billion. Temu has differentiated itself through small and daily-use items and has entered 47 countries. AliExpress launched "Global Five-Day Delivery" this year, and Alibaba's international retail business revenue has grown by 73%, making it the third-largest comprehensive e-commerce platform in South Korea and the best e-commerce platform in Spain. TIKTOK shop has fully embarked on global e-commerce layout, with its GMV in the US increasing fourfold on Black Friday and cooperating with Indonesia's largest local e-commerce platform.