SensorTower: "Temu" and "SHEIN" top the global e-commerce app download and growth charts.

Zhitong
2023.12.18 03:04
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In 2023, popular overseas e-commerce applications such as "Temu" and "SHEIN" have aggressively expanded in the international market, successfully topping the global rankings for e-commerce application downloads and growth. "Temu" has rapidly expanded into different markets worldwide, with global downloads surpassing 300 million times from September 2022 to November 2023. "SHEIN" has gained favor among female users with its low prices, diverse styles, and fast fashion updates, steadily expanding its global market. "Temu" has seen a significant increase in advertising spending in the US market, with advertising expenses reaching $510 million from January to November 2023, a 17-fold increase compared to the previous year.