<p>By Joseph White</p><p>DETROIT, Jan 8 (Reuters) - Nvidia (NVDA.O) said four Chinese electric vehicle brands will use its technology as the brains for automated driving systems, underscoring the U.S. chip maker’s determination to expand in China despite Washington’s tighter export rules.</p><p>Chinese automakers Li Auto (2015.HK) , Great Wall Motor (601633.SS) , Zeekr (ZK.N) and the new EV unit of Chinese telecommunications company Xiaomi (1810.HK) will use Nvidia’s DRIVE technology to power automated driving, Nvidia said on Monday at the CES technology conference in Las Vegas.</p><h3 id="cey8d0l8">WHY IT’S IMPORTANT</h3><p>China’s rising EV brands are a key market for Nvidia’s automotive technology business. Chinese automakers are racing each other to launch more advanced in-vehicle infotainment displays and automated driving functions. That’s created a growth opportunity for Nvidia, Intel, Qualcomm and other semiconductor manufacturers.</p><p>Nvidia and its U.S.-based rivals face challenges meeting demands from Chinese customers for powerful chips, while remaining in compliance with tighter U.S. controls on exports of advanced semiconductors to China.</p><h3 id="g9d9tol7">POWERING ONLINE CAR SHOPPING</h3><p>In related CES announcements, Nvidia said it is working with advertising giant WPP, Lotus and six other companies to develop more advanced online shopping tools. Using Nvidia technology, automakers and dealers hope to create online shopping sites with three dimensional graphics and more lifelike graphics, said Danny Shapiro Nvidia’s vice president for automotive.</p>

NVDA

02015

01810

XIACY

<p>Nvidia has announced that four Chinese electric vehicle brands, including Li Auto and Xiaomi, will use its technology for automated driving systems. This move highlights Nvidia's determination to expand in China, despite tighter export rules from the US. The rising EV market in China presents a growth opportunity for Nvidia and other semiconductor manufacturers. Additionally, Nvidia is working with companies like WPP and Lotus to develop more advanced online shopping tools for the automotive industry.</p>

Nvidia expands its reach in China's EV sector