"Trading price for quantity" is back! Apple launches rare discounts on iPhone 15 in China.
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Apple has launched its first-ever iPhone 15 discount in China, raising concerns about declining demand. This discount will continue before the Lunar New Year shopping season and is equivalent to a 5% discount on its flagship product. The preference for local brands in the Chinese market has led to a decline in Apple's sales. Investment banks have warned that after Huawei launches the Mate 60 series, iPhone sales in China may decline by 30% in 2023. This discount from Apple covers all products from iPhone 13 to iPhone 15 Pro Max, as well as price promotions for other devices.
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