Amazon plans to launch an AI shopping assistant called Rufus exclusively for mobile users.

Amazon plans to launch an AI shopping assistant called Rufus, which will help customers compare products and answer complex queries. This shopping assistant is currently only available to users who use the Amazon mobile app. Shoppers can ask questions about product differences, gift recommendations, and specific products, and Rufus will provide answers using product listings, customer reviews, and community Q&A. This move by Amazon is in line with Walmart's introduction of AI tools. At the same time, Amazon's performance in the fourth quarter of 2023 was strong, with online revenue exceeding expectations and a 13% growth in Amazon Web Services revenue.